Hiten Shah

Hiten Shah quotes on data

I tweet about startups, growing businesses, and product strategy. Co-founder of @usefyi and @producthabits with @MarieProkopets. Past: @crazyegg & KISSmetrics.

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1

Starting a business teaches you how to get things done with very little. Growing a business teaches you how to be data-informed. Scaling a business teaches you about yourself. You’ll never stop learning.

2

All too often, in a startup marketing meeting we come to a slide which I call “the marketing sh!t list”. It’s a list of a dozen or so tactics. No data. No campaigns. No strategy. This isn’t how you do marketing. Start with your customer. First, find out where they hang out.

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