Hiten Shah

Hiten Shah quotes on brand

I tweet about startups, growing businesses, and product strategy. Co-founder of @usefyi and @producthabits with @MarieProkopets. Past: @crazyegg & KISSmetrics.

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1

If your product can’t be unique, your brand has to be.

2

Most people don’t remember who was first to market, they remember the brand that continues to win their hearts and minds.

3

Many people have built personal brands by giving generic, repetitive advice framed in a slightly different or not so slightly different way.

4

We are in the era of software commoditization. Features and even benefits are now interchangable between products. Differentiation comes from brand, distribution and speed of execution on whatever moats you can create around the core value you deliver to customers.

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