Garry Tan

Garry Tan quotes on customer centric

Founder Initialized. PM/designer/eng turned Forbes Midas List Top 100 VC in startups worth over $40B, before product-market fit.

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Quality assurance is the most underrated function for early stage startups. Yes your product works on the golden path. But what if you deviate by 1%? 5%? Your users will. And if you don't fix the "edge case" bugs then they'll never come back.


An uncharitable but very useful view of your potential users are ultimately that they are lazy, not very smart, and totally selfish. So if that's the case, the only way our product can see success is if it's easy, clear/understandable, and totally satisfies a fundamental need.


Founders starting out usually have products, business models and go to markets that don’t work or barely work. In frustration some just pursue any startup-like activity as a short salve. Find long term fixes: Talk to users. Try to fix the product or go to market. Ship & Repeat


At the earliest possible stage of startups, basing your success on the approval of anyone except your customer is basically instant death 💀 Don’t leave it in the hands of others to say no. Make something better/faster/cheaper that helps your customer and solves a problem.


When you figure something out, the copycats come and fast. The trick is to always be better/cheaper/faster—they can only copy what you did 6 to 9 months after the fact if they're good, and never if they suck. Related: That's probably one of the few reasons to raise mega-rounds


Customers are not your mama— they won't love you unconditionally. To get them to switch, you still have to be 10X better, not 10% better.


Customer: "What's the ROI?" Enterprise software vendor: "We make you look good to your boss." Customer: "Sold!"

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