Best 14 Quotes & Tweets on First customers

Twitter wisdom in your inbox

1

Your first 100 customers will come through cold emails and warm intros. The next 1,000 will come from their referrals. You’ll reach 10,000 as your product slowly becomes the default for a use case. And 100,000 when it’s the default for a whole industry.

Sahil Lavingia

Sahil Lavingia

@shl

2

Build a product to solve your own problem. That way you'll have at least one user – more than most startups ever get.

Sahil Lavingia

Sahil Lavingia

@shl

3

Startups need early believers.

Hiten Shah

Hiten Shah

@hnshah

4

Too much focus on finding 1,000 true fans. Not enough focus on finding your 1 true believer. An audience is great – but more often it's a first client, a first boss, a first investor, a first employee, or a first customer that fundamentally changes the trajectory of your career.

Sahil Lavingia

Sahil Lavingia

@shl

5

Building a product for others: - Starting with zero customers - Painfully slow feedback loop - Customers don’t tell you what they really want Building a product for yourself: - Starting with one customer - you! - Infinitely fast feedback loop - Little to no miscommunication

Sahil Lavingia

Sahil Lavingia

@shl

6

If you aren’t the first customer of your product, it’s the wrong product.

Brian Norgard

Brian Norgard

@BrianNorgard

7

If you’re having a hard time: - Raising money - Hiring people - Getting customers The problem may not be in your ability to fundraise, hire, or sell. Those are symptoms. The problem is probably more fundamental: lack of growth, lack of product-market fit, you.

Sahil Lavingia

Sahil Lavingia

@shl

8

If you can’t identify the core use case of your product you don’t have one. If you can’t identify the core user of your product you don’t have one. If you can’t identify the core promise of your product you don’t have one. Check all 3 boxes, live to create another day.

Brian Norgard

Brian Norgard

@BrianNorgard

9

New product ideas are easy. But..... finding actual customers who NEED, WANT and WILL PAY FOR your product? That’s the hard part.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

10

Of all forms of marketing, outrage has the lowest customer acquisition cost.

Sahil Lavingia

Sahil Lavingia

@shl

11

The less you need something, the easier it is to get: raising money, hiring great people, customers, and more.

Sahil Lavingia

Sahil Lavingia

@shl

12

Here’s a playbook for coaches and consultants: 1) Find your first clients. 2) As you work with them, you’ll find to the common problems. 3) Scale your knowledge by creating an information product. People will pay-up for well-packaged information. Learn. Build. Sell. Repeat.

David Perell

David Perell

@david_perell

13

New products need early believers as much as they need early adopters.

Hiten Shah

Hiten Shah

@hnshah

14

Underrated business advice: Just because you’re a small business doesn’t mean your customers should be. Too many newbie business owners target solopreneurs and early-stage startups because that’s who they know. Sell stuff to people who have a pain AND will pay to solve it.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour