David Perell

David Perell quotes on uncertainty

"The Writing Guy". He tweet about business, online learning, and Internet writing.

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1

Copywriting 101. ∙ Add social proof. ∙ Speak to pain, not pleasure. ∙ Acknowledge common objections. ∙ Create scarcity. ∙ Write like your customers talk. ∙ Remove uncertainty. ∙ Use specifics. My favorite rule: An ounce of emotion is worth a pound of evidence.

2

Genius begins with uncertainty. Isaac Newton spent most of his time studying alchemy. But that search allowed him to invent calculus and discover the laws of motion. We can’t predict breakthroughs. We can only see them in retrospect.

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