David Perell

David Perell quotes on success

"The Writing Guy". He tweet about business, online learning, and Internet writing.

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1

Talking to a very smart friend. He says STAMINA is an key indicator of long-term success. People with stamina: - Respond well to failure - Have obsessive personalities - They do similar things on weekdays and weekends (my favorite one) Secret way to find under-valued talent.

2

Shipping speed is a leading indictator of success. Applies to people. Applies to startups. Bet on people who move fast, make things, and learn from feedback.

3

Thought experiment! Many ultra-successful people found ONE big idea and doubled-down on it. • Warren Buffett: Value investing • Peter Thiel: Mimetic theory • George Soros: Reflexivity, shaped by Karl Popper Less may be more. We should take our best ideas more seriously.

4

There’s an idea in poker called “table selection.” Basically, there are two ways to win more: you can either improve your skills or you can play against weaker players. The metaphor applies to every industry.

5

So much of success can be explained in one sentence: “I had one good idea and executed like a crazy person for 10 years.”

6

One of the biggest myths in marketing is that you need multiple channels to succeed. Find one channel that works and ride it to the top.

7

Summarizing academic papers is the fastest way to build an online audience. Three steps: 1) Build a website. 2) Launch an email list. 3) Publish one summary every day. Do it every day for one year and your life will never be the same.

8

Wealth diversification is normal. But in the future, people will diversify identities too. They'll build reputations under multiple identities so they can be resilient to misfortune.

9

Success shouldn't be synonymous with how good you are at forcing yourself to do what you don't want to do.

10

How to build an audience: Start with one platform and absolutely crush it there. Focus first, diversify later.

11

Picking the right game to play is more important than learning to win.

12

Online education will create winner-take-all classes. The best teachers for popular subjects will spend millions on high-quality production. As they dominate the market, they’ll invest more and attract even more students. Like the rest of the Internet, the big will get bigger.

13

Why writing is an essential skill: 1) Remote work will shift communication from voice to text. 2) Almost every successful person spends a lot of time writing. 3) Leverage: Anybody can publish ideas, and they can now spread to every corner of the globe. We are all writers now.

14

My go-to predictor of success is how fast people move on important opportunities

15

Recently spoke to the founder of a big toy company. In the past 30 years, she's designed more than 10,000 toys. She has decades of experience, but still can't predict what will be popular. You can't predict success. The lesson: To increase your odds of success, be prolific.

16

A big percentage of your success as a knowledge worker depends on one variable. How long it takes you to get into a flow state.

17

Trial-and-error will teach you more than rationality ever will.

18

How Online Course Marketing Works Start with an audience: Online education is a marketing business. The success of your course depends on the quality of your audience.

19

When you first enter the business world, you look up to people older you and think they’re your ticket to success. Then you realize your peer group is the key.

20

The most successful people I know seem to have unlimited energy. They can work for days and days on end. When they get tired, they shift their attention instead of taking long breaks. Work, learn, write. Repeat.

21

Lessons from running my business: 1) Email marketing is like plumbing. It’s not sexy, but you need it to work. 2) You don’t always need to innovate. Learn from the best, and do what they do. 3) There’s a direct correlation between how hard you work and how successful you are.

22

The world is kind to young people who are driven and curious.

23

Playing lots of video games will give kids many of the skills they need to succeed in the future

24

What I’ve learned by teaching writing: 1) Writers block is easy to fix. You need a note-taking system and people to talk about ideas with. 2) Student satisfaction increases as they pay more. 3) The most successful students write every day and publish once per week.

25

I love watching old interviews with successful entrepreneurs. They had nothing to lose back then, so they spoke from the heart. Podcasts and YouTube make this kind of learning possible for the first time in human history. It feels like time travel. What a gift.

26

Three ways for remote workers to shine: 1) Purchase a selfie light: Add light to your face so people can see you. 2) Dark background: Sit against a dark backdrop so the camera isn't over-exposed. 3) Learn to write: Remote workers communicate less by voice, and more with words.

27

Don't get me wrong... work-life balance is important. But working really, really hard is the only way to accomplish something hard. It's 10:20pm on a Thursday night, and I'm writing essays and replying to emails. Get after it. Take what's yours.

28

Great mentors assume your success. They say things like “You’re destined to become world-class in your field.” These words of encouragement cost the mentor nothing, but they can change the life of a young person. By giving you hope, they inspire belief.

29

Any creative endeavor stops being interesting the second it starts being predictable. Too many creatives let their success turn into a formula.

30

School idea: Start a business. You have a group of peers and mentors. You can start whatever business you want and you have one year to do it. It’s costs $0 to start an online business. If you fail, it’s the fastest learning of your life. If you succeed... well... you win.

31

Building a writing habit is the #1 factor in the success of a writer. Once you start writing, you’ll be motivated to level-up your skills. Action inspires inspiration more than inspiration inspires action. Write daily. Publish weekly.

32

The best way to succeed is to define your own market. Average companies take a chunk of their market. Good companies monopolize their market. Great companies monopolize the market they created. Grow the market. Grow the company.

33

Good taste is a competitive advantage. But it seems negatively correlated with the technical skills needed to build software. In the age of endless images, good taste and software building skills is a winning combination.

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