David Perell

David Perell quotes on storytelling

"The Writing Guy". He tweet about business, online learning, and Internet writing.

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A simple formula for writing hooks: "Get 3 yes's in 30 seconds". Readers should nod their head yes to the headline, subheading, and first sentence. If they've made it to the third sentence, they're ready for an interesting and compelling story.


Some ways to write a good introduction: ∙ Start with a surprising story ∙ Lead with what's counter-intuitive ∙ Create suspense ∙ Share a half-told story ∙ Ask a question, but don't share the answer Aim to ignite your reader's curiosity.


After listening to hundreds of podcasts, I've realized that the best answers have a similar arc. 1) State your main point 2) For abstract concepts, use a metaphor 3) Share why your argument is counter-intuitive 4) Tell a story to explain the point 5) Re-state your main point


Checklist for writing good paragraphs: • Focus on one idea • Make that idea surprising • Maximum of one long sentence • Add a story, statistic, or example • Key points at the beginning and the end Break these rules when necessary, but that’s 90% of what you need to know.


I see a clear opportunity in podcasting. Make short, information-dense podcasts that are easy to binge. No fluff. Use them to tell your personal story or as a marketing channel for your company. Podcasts are the business cards of the future.


A three-step formula for teaching anything: 1) Explicitly state the audience’s flawed assumptions. 2) Tell a memorable story that illustrates your alternative perspective. 3) Explicitly state the takeaways from your story, and show how your way of thinking is more useful.


If you plan to go on podcasts, make a two-page sheet with your life background. Things to add: • Favorite stories • Turning points in your life • Weird hobbies and habits • Projects you’re proud of • Your spiciest hot takes Do it, and your interviews will be much better.


Stories move markets more than numbers ever will


You’ll learn more about history by studying how the narratives are framed than memorizing what you’re supposed to know.


We tell stories when the truth is too painful to talk about directly


Three Rules for Advertising: 1. Use simple words and vivid stories. 2. Speak to the customer’s emotions. An ounce of emotion is worth a pound of evidence. 3. Focus on the customer, not yourself. Speak to the conversation that’s already happening in the customer’s mind.


Make your writing pop. Three elements of Pop Writing: 1) Personal: Write about stories and experiences. 2) Observational: Write about hidden truths. 3) Playful: Make your writing fun with puns and jokes. Like Pop Music, Pop Writing makes your writing catchy and memorable.


Wisdom for creators: People love long-form content. Joe Rogan has a massive podcast and Game of Thrones stole the entire culture. They captivate us with laugh-out-loud humor and imaginative stories. That’s why we’re fans for life. Long-form content is the golden ticket.


Evergreen writing advice: Be more precise. • Back up your claims with statistics. • Use colorful adjectives. • Support your main point with specific stories and examples. Great writing is as sharp as a sword.

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