David Perell

David Perell quotes on social media

"The Writing Guy". He tweet about business, online learning, and Internet writing.

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1

The media industry is changing fast. Create a language Treat your audience like a friend by adding special phrases and inside jokes for your top fans. Don't just create content — create a world.

2

Past: "Every company is a tech company now." Future: "Every company is a media company now." Three reasons why: 1. The entire media business is inverting. 2. Content and commerce are converging. 3. Marketing and entertainment are the same thing now. Media is eating the world.

3

Old: Build a product, then an audience. New: Build an audience, then a product. Entrepreneurs with organic reach can launch and test their products without paid media. The creators of today are the entrepreneurs of tomorrow.

4

The biggest piece of media bias isn’t that it tells you what to think, but that it tells you what to think about

5

YouTube is the world’s biggest school. For years, I’ve picked long-term learning projects and watched an educational video whenever I had free time. Better yet, the algorithmic recommendations fuel your learning. First I taught myself economics. Now I’m learning art history.

6

Three trends I'd bet on: 1) Monetization for individual creators, especially podcasts. 2) Live, community-based online education. The social experience is more fun and helps people learn faster. 3) Media companies that use content as a marketing channel, not a revenue stream.

7

When it comes to media, the generational divide is real. None of the adults at my Thanksgiving table knew about Joe Rogan. None of the kids listen to NPR or read the New York Times.

8

How I Choose What to Read: 1. Trust friend recommendations, not the media. 2. Favor old books over new ones. 3. If the book is boring, stop reading it. 4. Find books that are loved by some and hated by others. 5. If I can write about a book, it shoots to the top of my list.

9

The online creator playbook. ∙ Grow your audience on social media. ∙ Deepen the relationship via email. ∙ Build trust with a podcast. ∙ Monetize the masses with a subscription. ∙ Sell a course to your most engaged fans. ∙ Coaching and consulting for your best fans.

10

Social media is fun, but if you want to build an online business, focus on growing your email list

11

Your social media feeds are a leading indicator for the quality of your life. Your wealth, your health, your happiness. You name it. You become what you consume. Choose wisely.

12

Hot takes on the future of media: 1) Subscriptions wont save journalism. 2) Information abundance is a gift. If you’re overwhelmed, build a note-taking system. 3) Advertising is under-rated. Yes, it brings problems. But it pays for the Internet and the Internet is incredible.

13

Thoughts on marketing: 1) Social media gets the attention, but email is the secret weapon. 2) Live video workshops are the fastest way to build a relationship with a future customer. 3) The more people share your ideas, the lower your marketing costs. Organic marketing works.

14

Media forms to bet on: 1) Long-form writing: Few people can do it, and it builds incredible relationships with readers. 2) Long-form podcasting: People are hungry for intellectual depth. 3) Short-form podcasting: Easy to make. Easy to share. Lots of opportunity in all three.

15

Old: You’re the average of the 5 people you spend the most time with. New: You’re the average of the 5 social media accounts you read the most.

16

People are hungry for quality information, and the mainstream media isn't giving it to them. If you can consistently share quality information, a massive audience is waiting for you. Start publishing.

17

Public speaking online: Open an app. Press record. Public speaking in-person: Pick a date, book a flight, reserve a room, sell tickets, buy microphone equipment, test your audio, hire an event planner, order catering, go on stage, speak, drive to the airport, fly home.

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