David Perell

David Perell quotes on sales

"The Writing Guy". He tweet about business, online learning, and Internet writing.

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1

The online course arbitrage. People will pay $10-20 for a book, but those same people will pay $1,000-2,000 for the same information in a live video format. The lesson: People want more than information. They also want inspiration, accountability and friends to learn with.

2

A lesson from sales: "Time kills deals." Jump on good opportunities as fast as possible.

3

Selling your first product will teach you more about your customers than years of market research

4

If you’re a creator, don’t ask for donations. Sell a product.

5

Marketers are applied psychologists. The best ones don't sell products. They sell people on their future selves.

6

Paid newsletters are over-rated: it’s grueling work, your best thinking is stuck behind a paywall, and selling products is much more profitable

7

Understanding the online course industry begins with a single idea: selling a course is a lot harder than making one

8

Businesses I'd start if I had the time: 1) A writing app that actually helps people write. Right now, the top writing apps sell because they're simple. But I want to make one that's helpful. 2) A marketplace for writers to meet intelligent editors who double as writing coaches.

9

Influencer marketing isn't dead. In fact, it's just beginning. When executed properly, influencer marketing is the perfect three-way partnership. 1. Customers get free entertainment. 2. Brands increase their sales. 3. Influencers get paid to do exciting work.

10

Business idea: Make content for people who want to sell their company. ∙ 10-part podcast about the business model ∙ Company history interviews with key executives ∙ Videos about the future of the company If they're good, they'll be shared widely which may attract a buyer.

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