David Perell

David Perell quotes on programming

"The Writing Guy". He tweet about business, online learning, and Internet writing.

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Knowing how to lead software developers is more profitable than learning to code


A three-step process to starting an online business: 1) Build an audience. 2) Build a product for your audience. 3) Scale the business with plug-and-play software instead of hiring people. The audience comes first. The product, second. I've seen hundreds of people do this.


If I ran an investment fund, I’d have a simple thesis: • People are increasingly willing to pay for productivity software. • Online learning is about to explode because we’re losing faith in the traditional college system. • It’s becoming easier to monetize social capital.


Three trends for the future of work: 1) More short-term projects. Fewer long-term jobs. 2) Hyper-specialization: Pick a niche and own it. 3) Software automation: Creative and repetitive tasks will be automated. A dream world for brilliant marketers and capable entrepreneurs.


I pay for 30+ software-as-a-service apps and all of them combined cost a fraction of what I pay the people who work for me. Business software is systematically under-priced.


Everybody talks about learning to code. But nobody talks about how much copywriters are making. Online commerce runs on copywriting. A great copywriter will always have a job.


Even if you don’t know how to code, make software work for you


Build once, benefit forever. That's my motto for building software-based products. Obsess over details at the beginning, and let robots take care of the rest. Make things that stand the test of time.


Products that should exist: 1) A spaced-repetition learning platform that’s fun to use. 2) Writing software to decrease confusion, increase interestingness, and 10x writing speed. 3) Wearable health tracker with fast feedback loops to provide preventative care for everybody.


Free online course ideas: 1) Productivity training: Use powerful software to help people save HOURS per week. 2) Public speaking: Such an important skill, but it scares people. 3) Career moves: Community & accountability for challenging job searches. All big opportunities.


Free business idea: Job boards for influencers. Influencers have big audiences of like-minded people. They attract job seekers, but don’t want to manage technical stuff. Build software. Run customer service. Beatiful design is the cherry on top. Very profitable business too.


Creator monetization is growing fast. Creators want to create, not run a business. Now they can. Creator-focused agencies are rising up just as software tools are removing a lot of the complexity. Wealth is transferring from big-name media companies to solo creators.


Good taste is a competitive advantage. But it seems negatively correlated with the technical skills needed to build software. In the age of endless images, good taste and software building skills is a winning combination.


Subscription podcasting is under-rated. People are extremely loyal to their favorite podcast creators. Die-hard fans want AMAs, in-depth show notes, and exclusive podcast episodes. Best of all, creators can benefit from the software-as-a-service model without many of the costs

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