David Perell

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"The Writing Guy". He tweet about business, online learning, and Internet writing.

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1

You hit escape velocity when you like personal growth more than passive entertainment

2

Most content is geared towards entertaining the average instead of educating the intelligent

3

Formula for new business ideas: Take a boring experience, and make it exciting. Examples: Gyms: Equinox Coffee: Starbucks Airlines: Virgin Atlantic Grocery Stores: Wegmans Endless opportunities.

4

Past: "Every company is a tech company now." Future: "Every company is a media company now." Three reasons why: 1. The entire media business is inverting. 2. Content and commerce are converging. 3. Marketing and entertainment are the same thing now. Media is eating the world.

5

The most interesting people I know are allergic to boredom

6

A rule for good writing. Don’t use consultant words: Empower, synergy, disruptive, deliverable, innovative. Readers don’t want to feel like they’re reading a pitch deck. They want to have fun learning, as if they’re talking to an interesting friend at a bar.

7

Learn to teach, learn to entertain, and full-time learning can become your job

8

Traditional educators tend to see entertainment and education as opposites. Online educators tend to see entertainment and education as synergistic.

9

Three game-changing writing tips: 1) Streamline your message. Pare it down to its clearest, easiest-to-understand form. 2) Make your writing fun, playful, scary, suspenseful, or educational 3) Make your writing so compelling that a person would have to be crazy NOT to read it.

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