David Perell

David Perell quotes on empathy

"The Writing Guy". He tweet about business, online learning, and Internet writing.

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1

Whenever you impulsively check your phone, you're running away from an emotion

2

People under-estimate two things: 1. The emotional challenges you face when you start writing online. 2. The benefits of writing online, even when you have a niche audience and 3-5 well-written essays on your personal website. Finding the courage to publish is the hardest part.

3

The frustration you feel when you sit down to write is what deep thinking feels like. Relish it. You’re making yourself smarter.

4

Copywriting 101. ∙ Add social proof. ∙ Speak to pain, not pleasure. ∙ Acknowledge common objections. ∙ Create scarcity. ∙ Write like your customers talk. ∙ Remove uncertainty. ∙ Use specifics. My favorite rule: An ounce of emotion is worth a pound of evidence.

5

We need a word for the sadness you feel after you’ve read everything an author’s ever published, and there’s nothing new left to explore.

6

Everybody raves about deep thinkers, but my favorite people to work with are deep feelers too. They’re sensitive to their emotions, but don’t get paralyzed by them.

7

Lessons from more than 100 podcast interviews: 1) Talk to people about things they don’t usually talk about. 2) Prepare enough to ask good questions but little enough to be surprised. 3) People reveal their emotions in the beat of their breath and the dance of their eyes.

8

Three Rules for Advertising: 1. Use simple words and vivid stories. 2. Speak to the customer’s emotions. An ounce of emotion is worth a pound of evidence. 3. Focus on the customer, not yourself. Speak to the conversation that’s already happening in the customer’s mind.

9

Easy way to improve your writing: Add sound. Use words like bang and bash, clack and clang, ring and roar. Activate the reader's senses. Turn your prose into a symphony of sounds.

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