David Perell

David Perell quotes on customer/support

"The Writing Guy". He tweet about business, online learning, and Internet writing.

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1

Key to hospitality: add a bonus. • If you run a hotel, give people an extra 30-minutes to check-out. • If you run a restaurant, thank guests with a free small dessert. • If you run a bakery, keep small cookies on the counter. Short-term costs create long-term loyalty.

2

The paradox of creativity: Your work is done when it looks so simple that the consumer thinks they could've done it, which means they won't appreciate how hard you worked

3

Selling your first product will teach you more about your customers than years of market research

4

If I were running a retail store, I’d have one rule: no customer should ever have to wait in line to buy something. No exceptions.

5

If you want to start a business, writing online is the best way to start. Writing online makes marketing easier. The people who read your writing now will become your customers in the future. An audience will speed up your path to profitability.

6

Customer service should be the most innovative team in a business

7

Customer service should be a high-prestige job title because they know the most about product issues

8

Dear Brands, Create rituals. Send a daily email, publish a weekly podcast, or host an annual meetup. Rituals are the secret behind many great brands. By being consistent and predictable, they create customer loyalty.

9

Investment memos are a 10/10 marketing strategy. • Teaching is an excellent way to build trust with current and future customers. • Transparency attracts the right people and repels the wrong ones. Warren Buffett has been writing yearly letters since 1965. Brilliant.

10

Secret to hospitality: small gifts. • If you run a Airbnb, leave chocolate on the bed. • If you run a fashion store, give away drinks. Free bonuses assume a long-term relationship. Naturally, people reciprocate with good vibes and good reviews.

11

Charge more is the best advice you’ll find. If you sell consulting, you‘ll attract interesting projects. If you sell software, you can make a better product. If you sell courses, you‘ll only teach serious students. The best customers are the ones who pay the most.

12

Great brands are built by being consistently good, not by being great some of the time.

13

Three Rules for Advertising: 1. Use simple words and vivid stories. 2. Speak to the customer’s emotions. An ounce of emotion is worth a pound of evidence. 3. Focus on the customer, not yourself. Speak to the conversation that’s already happening in the customer’s mind.

14

The gift of the Internet is a global customer base. The curse of the Internet is global competition.

15

Best way to acquire a lifetime customer: Make a mistake, and fix it with incredible customer service.

16

Invest in your friendships. As the world changes faster and faster, you need friends to help you navigate the future. The future is hard to predict. And friends who help each other have a huge advantage. You and your friends are like CARTOGRAPHERS — mapping out the future.

17

Tips. Tricks. Hacks. Forget about them. If you want to grow your business, sell a quality product that customers tell their friends about.

18

Everybody talks about growing your email list, but growing your SMS list is probably more valuable because people open every text message and don’t change their phone numbers.

19

Startup formula for bootstrappers: 1. Solve an existing problem to attract instant revenue. 2. Ask for feedback from customers. Listen to them and improve the product. 3. Steer the company roadmap towards a big market with little competition. Then, keep going.

20

Influencer marketing isn't dead. In fact, it's just beginning. When executed properly, influencer marketing is the perfect three-way partnership. 1. Customers get free entertainment. 2. Brands increase their sales. 3. Influencers get paid to do exciting work.

21

Unpopular opinion: I like paying for digital apps. If you’re gonna do anything ambitious, you’re going to need customer support. Good customer service saves you tons of time. The value of time saved far exceeds the cost of the app. When in doubt, pay for the app.

22

Measure the quality of a brand by the amount of user-generated content you see about it.

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