David Perell

David Perell quotes on customer centric

"The Writing Guy". He tweet about business, online learning, and Internet writing.

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1

Save money on marketing by teaching your customers instead of buying their attention

2

Copywriting 101. ∙ Add social proof. ∙ Speak to pain, not pleasure. ∙ Acknowledge common objections. ∙ Create scarcity. ∙ Write like your customers talk. ∙ Remove uncertainty. ∙ Use specifics. My favorite rule: An ounce of emotion is worth a pound of evidence.

3

Entrepreneurship in a tweet. Step 1: Experiment, experiment, experiment. Step 2: Find a problem you can solve. Step 3: Set a bold vision, talk to customers, and relentlessly solve their problems. Start with experimentation. End with execution.

4

Thoughts on marketing: 1) Social media gets the attention, but email is the secret weapon. 2) Live video workshops are the fastest way to build a relationship with a future customer. 3) The more people share your ideas, the lower your marketing costs. Organic marketing works.

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