David Perell

David Perell quotes on copywriting

"The Writing Guy". He tweet about business, online learning, and Internet writing.

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1

Copywriting 101. ∙ Add social proof. ∙ Speak to pain, not pleasure. ∙ Acknowledge common objections. ∙ Create scarcity. ∙ Write like your customers talk. ∙ Remove uncertainty. ∙ Use specifics. My favorite rule: An ounce of emotion is worth a pound of evidence.

2

If you want to become a better writer, skip every academic course and study copywriting.

3

Everybody talks about learning to code. But nobody talks about how much copywriters are making. Online commerce runs on copywriting. A great copywriter will always have a job.

4

Want to improve your writing skills? My unconventional advice: Skip the usual books and learn copywriting. Copywriters write with clarity and simplicity. No fluff. They get straight to the point. Strong recommend.

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