David Perell

David Perell quotes on average

"The Writing Guy". He tweet about business, online learning, and Internet writing.

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The Icecream Principle: Tell 10 people to get ice cream. If they have to agree on a flavor, they'll pick chocolate or vanilla every time. Groups of people don't agree on what's cool or interesting. They agree on what's easy. "Consensus" is just another way of saying average.


Most content is geared towards entertaining the average instead of educating the intelligent


Ignore the average and write for your most passionate readers


The average person should use more checklists in their personal life. Especially in moments of panic.


Long-form writing is my single favorite medium. Most people don’t read long-form writing, but the most curious readers — the ones you want to have — absolutely love it. It’s a classic example of aggregate statistics misleading people. Write for the extremes, not the averages.


Write for a reader who can click away at any second. A reader who is distracted. A reader who is stressed out about work. A reader who has a million things to read and still isn’t sure your article is worth their attention. Because it’s true. That’s your average reader.


Old: You’re the average of the 5 people you spend the most time with. New: You’re the average of the 5 social media accounts you read the most.


There should be TWO versions of every book: The short version and the long version. The Short Version is for average readers. 80-140 pages long and focuses on the most important stuff. The Long Version is for obsessives + academics. Can't wait for this to become a reality.

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