David Perell

David Perell quotes on average

"The Writing Guy". He tweet about business, online learning, and Internet writing.

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1

The Icecream Principle: Tell 10 people to get ice cream. If they have to agree on a flavor, they'll pick chocolate or vanilla every time. Groups of people don't agree on what's cool or interesting. They agree on what's easy. "Consensus" is just another way of saying average.

2

Most content is geared towards entertaining the average instead of educating the intelligent

3

Ignore the average and write for your most passionate readers

4

The average person should use more checklists in their personal life. Especially in moments of panic.

5

Long-form writing is my single favorite medium. Most people don’t read long-form writing, but the most curious readers — the ones you want to have — absolutely love it. It’s a classic example of aggregate statistics misleading people. Write for the extremes, not the averages.

6

Write for a reader who can click away at any second. A reader who is distracted. A reader who is stressed out about work. A reader who has a million things to read and still isn’t sure your article is worth their attention. Because it’s true. That’s your average reader.

7

Old: You’re the average of the 5 people you spend the most time with. New: You’re the average of the 5 social media accounts you read the most.

8

There should be TWO versions of every book: The short version and the long version. The Short Version is for average readers. 80-140 pages long and focuses on the most important stuff. The Long Version is for obsessives + academics. Can't wait for this to become a reality.

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