David Perell

David Perell quotes on advertising

"The Writing Guy". He tweet about business, online learning, and Internet writing.

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1

Three Rules for Advertising: 1. Use simple words and vivid stories. 2. Speak to the customer’s emotions. An ounce of emotion is worth a pound of evidence. 3. Focus on the customer, not yourself. Speak to the conversation that’s already happening in the customer’s mind.

2

Hot takes on the future of media: 1) Subscriptions wont save journalism. 2) Information abundance is a gift. If you’re overwhelmed, build a note-taking system. 3) Advertising is under-rated. Yes, it brings problems. But it pays for the Internet and the Internet is incredible.

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