Daniel Vassallo

Daniel Vassallo quotes on writing

Building a portfolio of small bets. Quarter-time with Gumroad. Building userbase.com. Creator on dvassallo.gumroad.com. Ask me anything at daniel@hey.com.

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1

I chose to create & sell one-off info products instead of paid newsletters because I prefer not to enter into an obligation to produce content on a schedule.

2

Strangers will only read your content if they think it will benefit them, period. If you want to grow your audience, work backwards from that fact. Less about you, more about them.

3

Marketing practice: Write a blog post and try to get 1000 people to read it. Persuading someone to click a link, start reading, and keep reading to the end is not easy. It's a great skill-building exercise, and a lot easier than persuading people to take out their wallet.

4

Best thing I learned about business writing is that details (even when very relevant) tend to dilute the core message. After I realized this, all my emails started looking like tweets!

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