Daniel Vassallo

Daniel Vassallo quotes on sales

Building a portfolio of small bets. Quarter-time with Gumroad. Building userbase.com. Creator on dvassallo.gumroad.com. Ask me anything at daniel@hey.com.

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1

If people pay $5 for a Starbucks, they will pay $5 to learn something from you. The main difference is that everyone knows about Starbucks but very few people know about you. That's what you need to work on. The opportunities will follow.

2

If people want to buy your product because there's you behind it, you're in an uncontested market space. The competition becomes irrelevant. Nobody can copy you.

3

If people want to buy your product because there's you behind it, you're in an uncontested market space with no competition. Nobody can copy you.

4

The science says that a $10 product sells significantly more when priced $9.99. Yet, I prefer pricing my products in multiples of $5. A $9.99 price makes me feel as if the seller is taking advantage of a bug in my brain. I prefer if my customers don't experience that feeling.

5

You can never be certain that people will buy what you're creating. You're always operating under uncertainty, but you can improve your odds by trying to understand what motivates people to take out their wallet. If you can't study how other people behave, study yourself.

6

The Artisan Manifesto 1. Do the best work you can, for its own sake. 2. Be creative. Don’t follow others. 3. Make your work a business. 4. Don’t cut corners for efficiency. 5. Say no to things you’d rather not do. 6. Never sell something you know is defective.

7

Nobody buys info products for their production quality. Focus on information quality instead.

8

A one-time purchase is just a recurring subscription with the full lifetime value paid upfront.

9

If you want to help (both yourself and others), do something where people will voluntarily exchange their hard earned money for it (and not regret it).

10

Conversion rates are fascinating. When 4.5% of visits convert to a sale, day after day, with very little variance, it shows you how similarly we behave when looked at collectively.

11

If you sell something for $45/month and you manage to add just ONE new customer every day, by the 5th year you’ll have a $1,000,000/year business.

12

How I can teach myself sales & marketing Once you have your own skin in the game, your gut will become a very reliable guide. Just keep your bets small, and you’ll learn more this way than if you were to consume everything ever written about this topic.

13

It’s easier to sell me something that eliminates what I know I dislike, than something new that I expect to like. We are more confident in what we dislike than in what we expect to like.

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