Daniel Vassallo

Daniel Vassallo quotes on reading

Building a portfolio of small bets. Quarter-time with Gumroad. Building userbase.com. Creator on dvassallo.gumroad.com. Ask me anything at daniel@hey.com.

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1

Strangers will only read your content if they think it will benefit them, period. If you want to grow your audience, work backwards from that fact. Less about you, more about them.

2

The best way to make reading unpleasant is to set a reading goal. (We subconsciously hate obligations!)

3

My enjoyment of a book, podcast, newsletter, tweet, etc, is directly proportional to how much the author enjoyed producing it. And you can tell instantly.

4

Your book might change lives, have the best testimonials, and perfect ratings. But there's a psychological limit to how much people will pay for a PDF. Pricing consumer products is almost all about psychology.

5

A book can be your life's work, presented as a beautiful masterpiece. Or it can be a scrappy brain dump in a Word doc, saved as PDF. If you're a first-time creator, and you have some knowledge to share, I'd go with the 2nd approach. Let the scrappiness be part of the charm.

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