Daniel Vassallo

Daniel Vassallo quotes on personal identity

Building a portfolio of small bets. Quarter-time with Gumroad. Building userbase.com. Creator on dvassallo.gumroad.com. Ask me anything at daniel@hey.com.

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Forget about becoming something. Just do stuff. I don’t write to become a writer. I write when I feel like writing. If I called myself a writer, and I didn’t feel like writing for a long time, I’d be miserable. Defining yourself in labels makes you fragile, for little benefit.


- To benefit from luck, you must recognize luck. - To recognize luck, you must be open to take new paths. - To take new paths, you must be willing to write off your past ambitions. - To write off your past ambitions, you must detach your identity from your accomplishments.


To design a lifestyle based on your own preferences, you must learn how to defeat the sunk cost fallacy. No matter how much you've invested in your current path, you must be be willing to write it all off. Otherwise you'll likely get stuck enduring an existence you dislike.


In striving to fulfill our potential, we forget to discover our true preferences.


To reduce the risk of failure you have to understand who you really are (versus who you wish you are). Your preferences, not the preferences of others. Your strengths, not those you wish you had. Things become a lot easier once you're genuinely real with yourself.


Doing business is nothing but a conjecture that an idea might work. Don’t attach your self-worth to the outcome.

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