Daniel Vassallo

Daniel Vassallo quotes on marketing

Building a portfolio of small bets. Quarter-time with Gumroad. Building userbase.com. Creator on dvassallo.gumroad.com. Ask me anything at daniel@hey.com.

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If people pay $5 for a Starbucks, they will pay $5 to learn something from you. The main difference is that everyone knows about Starbucks but very few people know about you. That's what you need to work on. The opportunities will follow.


If you want to promote an idea, live it.


You don’t have to wait until you have a product to start promoting. You already have yourself. Promote yourself. Try to get people to follow you. I can assure you that getting followers is much easier than getting people to pay you.


The Golden Rule applied to marketing: 1. Explain your product how you'd like products to be explained to you. 2. Charge others as much as you'd pay yourself. 3. Create the refund policy you'd want for yourself. 4. Don't do what you'd consider a nuisance.


"How do I promote my products?" There's many ways, but I only know one: Promote yourself. Make yourself known. The rest will happen almost automatically.


Marketing practice: Write a blog post and try to get 1000 people to read it. Persuading someone to click a link, start reading, and keep reading to the end is not easy. It's a great skill-building exercise, and a lot easier than persuading people to take out their wallet.


If you don't look forward to check your phone notifications every morning, you're not yet positioned to benefit from luck. You need to find a way to make random opportunities find you. And lots of them. Go build some exposure to good fortune. Make yourself known.


How I can teach myself sales & marketing Once you have your own skin in the game, your gut will become a very reliable guide. Just keep your bets small, and you’ll learn more this way than if you were to consume everything ever written about this topic.


Want to make a living as an author? Then treat it like a business, not a lottery ticket. You need to have an idea of how you're going to produce it, distribute it, promote it, etc. Nothing is certain, but you need a strategy. And "write it and they will come" is not a good one.

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