Daniel Vassallo

Daniel Vassallo quotes on knoweledge

Building a portfolio of small bets. Quarter-time with Gumroad. Building userbase.com. Creator on dvassallo.gumroad.com. Ask me anything at daniel@hey.com.

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"I know a lot about X. How do I monetize my knowledge?" There are many ways, but I'm only familiar with one: Give away everything you know for free. Then wait for people to start asking you questions. It's the questions that tend to reveal the monetization opportunity.


Procrastination is information. Use it to find what demotivates you, and try to arrange your life to do less of it.


I chose to create & sell one-off info products instead of paid newsletters because I prefer not to enter into an obligation to produce content on a schedule.


Procrastination is information. It shows you where your ambitions mismatch your true preferences. And if you force yourself to create something you don't feel like doing, it will show. And if you happen to succeed, you would have hated it so much, you wouldn't do it again.


School teaches you what a fish is, but not how to fish. Both are different kinds of knowledge. What you want to avoid is believing that the first kind of knowledge is important (or even necessary) for the relevant knowledge you really need.


Goals tend to get in the way of letting you do what you should be doing. I prefer setting a direction instead of a goal. Goals are not meant to be modified frequently, but a direction can be corrected freely whenever new information becomes available.


When you have an audience, you get free market research. The information comes in the form of questions.


I rarely get what I want by pursuing what I think I want. More by knowing what I don't want, by exposing myself to chance encounters, by waiting for opportunities to arise, and by pouncing on any great opportunity. Many times I don't know what I want until I see it.


Nobody buys info products for their production quality. Focus on information quality instead.


You don’t get an open mind by trying to acquire all the information, but by delaying the formation of your opinions. Problem is that opinions are sticky. Once we generate a theory, we are unlikely to change our mind, and find it very hard interpreting conflicting information.


Want to build a professional network from scratch? Share what you already have. You don't need to create anything. Just put online what you've already created, discovered, or learned. If you share useful stuff online, a network of people will spontaneously form around you.


When you work for yourself, a small mistake is information. It helps you adapt your approach, which increases your odds of future success. When you’re employed, a small mistake might go in your performance record, which increases your odds of getting fired.


A book can be your life's work, presented as a beautiful masterpiece. Or it can be a scrappy brain dump in a Word doc, saved as PDF. If you're a first-time creator, and you have some knowledge to share, I'd go with the 2nd approach. Let the scrappiness be part of the charm.

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