Daniel Vassallo

Daniel Vassallo quotes on embracing change

Building a portfolio of small bets. Quarter-time with Gumroad. Building userbase.com. Creator on dvassallo.gumroad.com. Ask me anything at daniel@hey.com.

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The rat race conspires to make you believe you're Changing The World. Building A Legacy. Climbing Through The Ranks. Making History. But to escape the rat race you must recognize you're in a rat race. You have to imagine a different universe, and then ask yourself "Why Not?"


You don’t get an open mind by trying to acquire all the information, but by delaying the formation of your opinions. Problem is that opinions are sticky. Once we generate a theory, we are unlikely to change our mind, and find it very hard interpreting conflicting information.


Your book might change lives, have the best testimonials, and perfect ratings. But there's a psychological limit to how much people will pay for a PDF. Pricing consumer products is almost all about psychology.


The problem of goals: When we obsess on trying achieve X, we suddenly become blind to the infinite options that are not conducive to X. Alternative: Start moving towards something, but be ready to change course at any time. Make decisions opportunistically, not per plan.

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