Daniel Vassallo

Daniel Vassallo quotes on decision making

Building a portfolio of small bets. Quarter-time with Gumroad. Building userbase.com. Creator on dvassallo.gumroad.com. Ask me anything at daniel@hey.com.

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My "business plan" is to do the things that maximize the odds of maintaining my preferred lifestyle. Makes it very easy to decide what to do and what not to do.


If you think starting is hard, wait until you have to make it last. If you want to stack the odds in your favor, choose things you can imagine doing for 10+ years.


A few things you can do for audience building: - Share your knowledge (actions + results, consequences) - Reveal behind the scenes (business decisions, financial details) - Entertain (jokes, memes) - Share a journey as it happens (starting a business, creating something)


Judge your decisions not by what actually happened, but by everything that could have happened. Outcomes are a poor measure of success. An imprudent risk that happened to pay off is not success. A sustainable process that will almost certainly pay off, is.


Confidence comes from having nothing important to lose. Repeated success doesn't necessarily lead to confidence because our subconscious knows that it might have just been luck. So, choose carefully what's really important, and protect it aggressively. Then, confidence comes.


The problem of goals: When we obsess on trying achieve X, we suddenly become blind to the infinite options that are not conducive to X. Alternative: Start moving towards something, but be ready to change course at any time. Make decisions opportunistically, not per plan.


Starting a new software project requires dozens of consequential choices from thousands of options. You have to choose a programming language, a framework, a database, a cloud vendor, dependencies, etc.


Very big difference between choosing to work for yourself vs trying to realize an idea at all costs.

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