Daniel Vassallo

Daniel Vassallo quotes on creation vs consumption

Building a portfolio of small bets. Quarter-time with Gumroad. Building userbase.com. Creator on dvassallo.gumroad.com. Ask me anything at daniel@hey.com.

Twitter wisdom in your inbox

Never miss the the top tweets from Daniel Vassallo with our email digest.


My advice to first-time info product creators: 1. Start with a very small product. 2. Choose a topic you know well that will almost write itself. Avoid doing research. 3. Timebox production to 2 weeks. 4. Charge $10. 5. Promote it. All the lessons are in #5. Best of luck


Consistency is overrated. If you're forcing yourself to produce against your will, your output is unlikely to be worth consuming. If you want a process that lasts, trade consistency for intensity. Do a lot when inspiration strikes, and take a break when you have nothing to add.


I chose to create & sell one-off info products instead of paid newsletters because I prefer not to enter into an obligation to produce content on a schedule.


You can never be certain that people will buy what you're creating. You're always operating under uncertainty, but you can improve your odds by trying to understand what motivates people to take out their wallet. If you can't study how other people behave, study yourself.


When creating something stops being exhilarating, it’s usually time to wrap it up or shift attention to something else.


A book can be your life's work, presented as a beautiful masterpiece. Or it can be a scrappy brain dump in a Word doc, saved as PDF. If you're a first-time creator, and you have some knowledge to share, I'd go with the 2nd approach. Let the scrappiness be part of the charm.

Get the top tweets via email

Never miss the the top tweets from Daniel Vassallo with our email digest.

Get the Daniel Vassallo email digest

Twitter wisdom in your inbox