Daniel Vassallo

Daniel Vassallo quotes on authenticity

Building a portfolio of small bets. Quarter-time with Gumroad. Building userbase.com. Creator on dvassallo.gumroad.com. Ask me anything at daniel@hey.com.

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You're either designing your own lifestyle or following one constructed by people wanting to get something from you.


If you don’t feel like doing something, there’s likely a very good reason for your reluctance. Not always, but almost always. Embrace your internal resistance. Use it as a guide to find your true preferences.


Goals tend to get in the way of letting you do what you should be doing. I prefer setting a direction instead of a goal. Goals are not meant to be modified frequently, but a direction can be corrected freely whenever new information becomes available.


Enduring a boring existence is an opportunity cost too. If your high-paying job is preventing you from designing a lifestyle that better matches your preferences, it is costing you a huge opportunity. The alternative doesn’t need to pay as much to be worth taking.


To reduce the risk of failure you have to understand who you really are (versus who you wish you are). Your preferences, not the preferences of others. Your strengths, not those you wish you had. Things become a lot easier once you're genuinely real with yourself.

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