Best 26 Quotes & Tweets on Copywriting

Twitter wisdom in your inbox

1

Sending 100 copy-pasted cold emails in one hour: 1% conversion rate. Sending 10 unique cold emails in one hour: 80% conversion rate. Plus you’ll have practiced your writing skills, and done more research on the people you’re trying to help.

Sahil Lavingia

Sahil Lavingia

@shl

2

Writing for clarity and persuasion ... 1. Grab the reader with the first sentence. 2. Remove unnecessary words. 3. Keep things simple (write for a grade 8). 4. Short sentences are better. 5. Active voice is easier to process than passive.

Shane Parrish

Shane Parrish

@ShaneAParrish

3

When writing marketing copy, read it out loud. Then ask yourself “Would I ever say it this way to someone if I was talking to them?”

Jason Fried

Jason Fried

@jasonfried

4

Your best marketing copy is sitting in the customer’s mind.

Hiten Shah

Hiten Shah

@hnshah

5

The secret to writing effective social media copy: Social media is a light medium, so write casually. Write like you’re texting a friend. Write like you’re explaining something over a beer. Write like you’re telling your mom. That’s it. That’s the secret. Write it casually.

Matthew Kobach

Matthew Kobach

@mkobach

6

The secret to writing social media copy is to write it like you’re texting your friends

Matthew Kobach

Matthew Kobach

@mkobach

7

Copywriting 101. ∙ Add social proof. ∙ Speak to pain, not pleasure. ∙ Acknowledge common objections. ∙ Create scarcity. ∙ Write like your customers talk. ∙ Remove uncertainty. ∙ Use specifics. My favorite rule: An ounce of emotion is worth a pound of evidence.

David Perell

David Perell

@david_perell

8

Pro tip: When launching a product, especially for an unknown brand, avoid super-vague-marketing-jazz-hands copy. E.g. I just saw a product described with the tagline, “For anywhere work takes you”. I have no idea what that means.

Ryan Hoover

Ryan Hoover

@rrhoover

9

Stellar copy, a leading indicator of overall product quality.

Brian Norgard

Brian Norgard

@BrianNorgard

10

If you want to become a better writer, skip every academic course and study copywriting.

David Perell

David Perell

@david_perell

11

Your happiest customers are the best copywriters. Use their words in your copy and showcase their success stories/praise to let them do the selling for you.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

12

Everybody talks about learning to code. But nobody talks about how much copywriters are making. Online commerce runs on copywriting. A great copywriter will always have a job.

David Perell

David Perell

@david_perell

13

Want to improve your writing skills? My unconventional advice: Skip the usual books and learn copywriting. Copywriters write with clarity and simplicity. No fluff. They get straight to the point. Strong recommend.

David Perell

David Perell

@david_perell

14

Every entrepreneur should be forced to write their own copy and tackle customer service tickets on a Friday evening.

Brian Norgard

Brian Norgard

@BrianNorgard

15

Bad copywriting: • Lacks context • Is difficult to read • Tries to do too much • Is needlessly complex • Uses unnecessary jargon • Is longer than it needs to be • Wastes your audience’s time

Matthew Kobach

Matthew Kobach

@mkobach

16

✍🏽 Copy tip: center the success of your customers wherever you can. Instead of: "$10 in sales" Say: "you've earned $10."

Sahil Lavingia

Sahil Lavingia

@shl

17

If you have to choose between effective social media copy or including your branded hashtag, the choice should be obvious...

Matthew Kobach

Matthew Kobach

@mkobach

18

There's good copy for an ad, and there's good copy for organic social. Sometimes they overlap. Sometimes they don't.

Matthew Kobach

Matthew Kobach

@mkobach

19

Most SaaS websites have too much copy that customers don't care about.

Hiten Shah

Hiten Shah

@hnshah

20

The difference between content that lands and content that doesn't: Pretending to want to help vs. wanting to help.

Jack Butcher

Jack Butcher

@jackbutcher

21

Being clever in your copy only matters if you’re also being clear

Matthew Kobach

Matthew Kobach

@mkobach

22

Format your tweets like an email with a subject line The first line gets your audience interested in reading the rest of the tweet

Matthew Kobach

Matthew Kobach

@mkobach

23

Your copy for a video posted on social media is like the description of a menu item at a restaurant: It doesn’t matter how good the dish is, if the description isn’t enticing no one will order it

Matthew Kobach

Matthew Kobach

@mkobach

24

Don’t use “SMB” in customer-facing copy. The people who you think are SMBs do not self-identify as it. The people who have an extremely dictionary correct version of what SMB means and believe their company qualifies are probably higher in your internal segmentation.

Patrick McKenzie

Patrick McKenzie

@patio11

25

Simple hack to make your sales and marketing copy more compelling... Count how many times you say "we", "I", or "our." Then count how many times you say "you" or "your." If your copy is all about you and your business with little mention of YOUR CUSTOMER change that.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

26

Great creative tends to be great creative regardless of the delivery channel: • Good copy is good copy • A novel video is a novel video • An attention grabbing image is an attention grabbing image Be someone who can create innovative ads regardless of the delivery channel

Matthew Kobach

Matthew Kobach

@mkobach