Best 95 Quotes & Tweets on Content marketing

Twitter wisdom in your inbox

1

Stop selling, start storytelling.

Sahil Lavingia

Sahil Lavingia

@shl

2

Technology depreciates over time. Content appreciates over time. Create both.

Sahil Lavingia

Sahil Lavingia

@shl

3

Q: “What’s your content strategy?” A: Not calling it content. Not thinking of it as content. We write when we have something to share.

Jason Fried

Jason Fried

@jasonfried

4

The 5-step guide to grow your social media following: 1) Decide why people should follow you 2) Create content in support of your why 3) Refuse to post content that does not support your why 4) Consistently post that content 5) Post more of what resonates, less of what doesn’t

Matthew Kobach

Matthew Kobach

@mkobach

5

Your audience might not want to hear from your brand today. Sometimes the best thing to say is nothing at all.

Matthew Kobach

Matthew Kobach

@mkobach

6

We are all media companies. Some people just realize it more than others.

Jeff Morris Jr.

Jeff Morris Jr.

@jmj

7

Three word content strategy: Document your evolution.

Jack Butcher

Jack Butcher

@jackbutcher

8

What most people don't understand about "content" marketing: The medium is the message. The chances the information you're sharing is already out there in some shape or form is 99.99999%. People just buy your version of it. You are the medium.

Jack Butcher

Jack Butcher

@jackbutcher

9

People think good social media is difficult. It’s not. Create content that does at least one of the following: -Educates -Entertains -Informs -Inspires

Matthew Kobach

Matthew Kobach

@mkobach

10

Content strategy in three words: Document your evolution.

Jack Butcher

Jack Butcher

@jackbutcher

11

If you lead a social media team: Create a safe place where your team can openly discuss how to improve the content that’s working, how to kill the content that’s not working, and how you can remove any obstacles preventing your team from producing the best content possible.

Matthew Kobach

Matthew Kobach

@mkobach

12

B+ content and A+ consistency is the winning formula for email newsletters. Most of the value comes from consistency, not content.

David Perell

David Perell

@david_perell

13

The harsh realities of content marketing: • Going viral is mostly luck • It takes time to reap the benefits • You must consistently post content • Not all content provides a tangible ROI • People use social media to be entertained

Matthew Kobach

Matthew Kobach

@mkobach

14

Don’t focus on creating perfect content. Focus on creating relevant content.

Matthew Kobach

Matthew Kobach

@mkobach

15

Everyone new to social media marketing makes the same mistake: They create content that speaks to their brand’s needs instead of their audience’s needs. People only read stuff that will benefit them. Don’t believe me? I just got you to read this tweet by speaking to your needs.

Matthew Kobach

Matthew Kobach

@mkobach

16

Organic content marketing is the art of creating ads that don’t feel like ads. That’s why the following tactics can be effective: • Lo-Fi videos • Minimal branding • Real-time content • Writing like people talk • Memes and cultural trends

Matthew Kobach

Matthew Kobach

@mkobach

17

Building a community on social media is difficult because it cannot be achieved by posting one great piece of content. You have to post content that resonates over and over and over and over and over and over and over and over and over and over and over and over and over.

Matthew Kobach

Matthew Kobach

@mkobach

18

Organic social media marketing summarized in a single tweet: Empathy: Imagine the experience from your audience’s perspective Community building: Create content that galvanizes your brand advocates Use common sense:

Matthew Kobach

Matthew Kobach

@mkobach

19

I don’t mind posting content that fails (I really don’t, it’s part of the job) I only mind posting content that I’m not proud of.

Matthew Kobach

Matthew Kobach

@mkobach

20

When creating content at live events: Your goal isn’t to capture the best photos or videos. Your goal is to capture the best moments.

Matthew Kobach

Matthew Kobach

@mkobach

21

When you first get into social media marketing and content creation, no one tells you about the amount of troubleshooting required

Matthew Kobach

Matthew Kobach

@mkobach

22

The biggest mistake people make in social media is thinking that posting is free Posting the wrong content can cost you your audience

Matthew Kobach

Matthew Kobach

@mkobach

23

Content leverage: Time invested making a video: 45 minutes Runtime of video: 3 minutes Break even on time invested: 15 views 1,000 views = 6,666% ROI on your time

Jack Butcher

Jack Butcher

@jackbutcher

24

Some content needs to go out quickly. Some content needs to go out perfectly. Know which is which.

Matthew Kobach

Matthew Kobach

@mkobach

25

Having to create social media content can feel overwhelming because the possibilities are endless. Solve for this by narrowing your focus: Create constraints, determine what you won’t post.

Matthew Kobach

Matthew Kobach

@mkobach

26

We are hardwired to respond to emotion over logic This is why emotional content will always outperform logical content

Matthew Kobach

Matthew Kobach

@mkobach

27

The value of a relationship isn’t in a single act, it’s in the accumulation of acts The value of an ad isn’t in a single ad, it’s in the accumulation of ads The value of content isn’t in one piece of content, it’s in the accumulation of content

Matthew Kobach

Matthew Kobach

@mkobach

28

Stats are a great way to determine what content has worked in the past. Stats aren’t a great way to determine what bold new ideas will work in the future. That takes experience and intuition.

Matthew Kobach

Matthew Kobach

@mkobach

29

The most sustainable content strategy: Write about what you wish you knew yesterday.

Jack Butcher

Jack Butcher

@jackbutcher

30

There’s so much bad social media content because creating good social content is really hard

Matthew Kobach

Matthew Kobach

@mkobach

31

Create content for how people consume content, not for how you wish they consumed content

Matthew Kobach

Matthew Kobach

@mkobach

32

1. Creator-market fit. (what you like) 2. Content-market fit. (what you make) 3. Product-market fit. (what you sell)

Jack Butcher

Jack Butcher

@jackbutcher

33

Content leverage in practice: You make 200 phone calls to deliver a 30 minute presentation. (100 hours) You record a 30 minute video and send it to 200 people. (31 minutes)

Jack Butcher

Jack Butcher

@jackbutcher

34

Business: Don’t focus on what you want Focus on what your customer wants Content: Don’t focus on what you want Focus on what your audience wants Life: Don’t focus on what you want Focus on what your loved ones want

Matthew Kobach

Matthew Kobach

@mkobach

35

If creating great content were easy, more people would do it

Matthew Kobach

Matthew Kobach

@mkobach

36

Your happiest customers are the best copywriters. Use their words in your copy and showcase their success stories/praise to let them do the selling for you.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

37

I don't want to create average content. I don't even want to create above-average content. I want to create content that people talk about.

Matthew Kobach

Matthew Kobach

@mkobach

38

When creating content for social: Spend as much time figuring out how to get people to stop and watch your content as you do creating the content itself

Matthew Kobach

Matthew Kobach

@mkobach

39

It's hard to put two already dubious words together and then end up with a new one that's even worse. But "content marketing" does it.

DHH

DHH

@dhh

40

Make content that points out the problem. Make product that provides the solution. Repeat.

Jack Butcher

Jack Butcher

@jackbutcher

41

What most people don't understand about "content" marketing: The medium is the message. The chances the information you're sharing is already out there in some shape or form is 99.99999%. People just buy your version of it. You are the medium.

Jack Butcher

Jack Butcher

@jackbutcher

42

Online marketing in three words: Teach, don't sell. Learn as much as you can. Then, share the best things you learn for free.

David Perell

David Perell

@david_perell

43

3 step content strategy: 1. Make noise 2. Find signal 3. Amplify signal

Jack Butcher

Jack Butcher

@jackbutcher

44

Being good at social media is less about knowing what content will work, and more about knowing what content won’t work

Matthew Kobach

Matthew Kobach

@mkobach

45

If social media is the main distribution channel for your content, then you need understand how people consume content on social media before you begin creating your content

Matthew Kobach

Matthew Kobach

@mkobach

46

Approach organic social media the same way you approach life: Add value and you will attract the right people, the right audiences, and the right opportunities

Matthew Kobach

Matthew Kobach

@mkobach

47

I’ve never noticed the “ideal times to post on social media” advice to matter what-so-ever Bad content sinks. Good content rises. Don’t overthink it.

Matthew Kobach

Matthew Kobach

@mkobach

48

Strangers will only read your content if they think it will benefit them, period. If you want to grow your audience, work backwards from that fact. Less about you, more about them.

Daniel Vassallo

Daniel Vassallo

@dvassallo

49

Social media content has a short shelf life. That’s not good. That’s not bad. That just is. To create the most effective content you have accept the realities of how people consume it.

Matthew Kobach

Matthew Kobach

@mkobach

50

The ability to create good content is like any other skill: The more you do it the better you get So if you want to get better you have to post, and post often

Matthew Kobach

Matthew Kobach

@mkobach