Brian Norgard

Brian Norgard quotes on user experience

Entrepreneur & investor. Ex-CPO, Tinder. Architect of the top grossing app. Investor @SpaceX @Lyft @AngelList @NotionHQ @Airtable & many more...

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Prototype the absolute simplest version of your dream product. Use it yourself first. Also include teammates, friends & fools. Then pause for a week. Do you miss your product? If the answer is “yes”, you are onto something. A practical heuristic for future value.


Your elevator pitch is immaterial What truly matters is how someone explains your product to a friend


People will use your product in supremely magical unintended ways. Pay attention. This is not a curse — it’s a blessing. Deconstruct the behavior. Ask yourself, “Is there something we can extend, build on, modify?” The user will show you the way if you let them. Patience.


The products you use subconsciously impact the product you build.


The most important thing you can do pre-launch is use your product daily. Nothing comes remotely close to the insights you will generate.


It’s an obscene competitive advantage being able to use your product internally daily before public release.


Most PMs believe giving customers more features and richer customization options will improve overall user experience In most cases, this fails Give people a robust core—the minimum applicable tools necessary to hold that line and watch them shower you with attention


Products created with love, you can feel it.


The closer you get to experiencing your product as a customer the greater the odds of success.


Instead of asking customers what they’d like to see in the future, instead ask what they’d like removed.


Products that reveal themselves as you use them succeed.


If you ask for product feedback, you’ll get it. The good, the bad and the ugly. If you simply allow people to use your product, observe them and wait to hear organically what they have to say, you’ll learn far more.


Products with no owners have no essence and customers can feel it.


If a user whispers, listen. If a user screams, walk away. If a user says nothing, cry.


People don’t use new things because they are different. They use new things because the difference is better.

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