Brian Norgard

Brian Norgard quotes on tips to founders

Entrepreneur & investor. Ex-CPO, Tinder. Architect of the top grossing app. Investor @SpaceX @Lyft @AngelList @NotionHQ @Airtable & many more...

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Startups are hard, try to avoid: -living with your team -conferences -delaying equity convos -raising $ from non seasoned investors -schwag -business advice from lawyers -endless coffee meetings -decompressing w/ social media -not sleeping -equity grants to trophy advisors


Delete your product backlog every six months. If it’s important, it will emerge again. If not, you’ll save your team the mental anguish of rehashing something that will never see the light of day.


Own a business or be owned by a business.


Entrepreneurs there's so much high quality off-the-shelf software out there right now. Ignore building anything that's not your unique differentiator. You'll save time. You'll save money. You can finally focus on what makes your product special & relevant. Good luck!


Avoid making food decisions when hungry. Avoid making product decisions when desperate.


If you don’t enjoy the process, you won’t enjoy the payoff.


1. Build for yourself. 2. Build for your close friends and family. 3. Build for your community. The further you move away from your sphere of understating the harder it is to deliver what the customer wants. Don’t delude yourself in building for people you don’t understand.


For first time founders raising capital Don’t overthink it Don’t overprice it Don’t work with anyone your can’t see yourself working with for a lifetime


Every founder should be so lucky to have a proxy founder. A proxy founder by definition is not involved with the company operationally but is aware of what’s happening. The optimal proxy founder is tough, loving & non-judgemental. The first call when things get really tough.


If your team continually agrees with one another hire a skeptic.


The key to all consumer is to understand a human need well and then reduce the number of steps it takes to deliver the dopamine.


The most fundamental realization I’ve had working with world class design talent is creativity is not on-demand nor predictable. You can’t expect beautiful work in any sort of linear pattern. Get comfortable with the ambiguous nature of it all. Guide but don’t force.


In all meetings... Bring a strong opinion or no opinion.


The more you build, the more to maintain.


If you’ve achieved mythical product market fit, it is best to get out of the way & focus on fundamentals By pulling on the strings of existing behaviors rather than inventing new ones you’ll avoid confusion & wasted dev cycles Extend what’s working—steer clear of shiny objects


Build for others, build for no one.

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