Brian Norgard

Brian Norgard quotes on systems thinking

Entrepreneur & investor. Ex-CPO, Tinder. Architect of the top grossing app. Investor @SpaceX @Lyft @AngelList @NotionHQ @Airtable & many more...

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1

If you don’t enjoy the process, you won’t enjoy the payoff.

2

You become whatever metric you choose to measure yourself by.

3

Time invested in developing a product is an unreliable, often misleading metric. We overvalue things that take time and effort. We undervalue things that happen swiftly and effortlessly. All that matters is the end result.

4

A good product takes chaos and creates order.

5

Listening to everyone has the same effect as listening to no one.

6

Good product is a function of subtraction not addition.

7

A successful product is the result of many courageous decisions.

8

Your process is your product.

9

One simple product goal: overdeliver.

10

The most important lesson learned working with artists is creativity is not on-demand, linear, or to be planned for in a roadmap. Listen & learn what conditions captured the brilliance. Trust the creative. Give them space. Create process for feedback. It’s art not business.

11

Good design will take you to a place you want to go, great design will take to a place you never thought possible.

12

Traction plus vision is unstoppable.

13

Product is always better in your hand than in your head.

14

The goal is to eliminate the interface.

15

The most fundamental realization I’ve had working with world class design talent is creativity is not on-demand nor predictable. You can’t expect beautiful work in any sort of linear pattern. Get comfortable with the ambiguous nature of it all. Guide but don’t force.

16

The path to any unique outcome is to get off the path.

17

99% of the creative process is failure

18

The product doesn’t define the process. The process defines the product.

19

If you think like everybody else, you will take the same actions as everybody else and your outcome will be like everybody else

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