Brian Norgard

Brian Norgard quotes on storytelling

Entrepreneur & investor. Ex-CPO, Tinder. Architect of the top grossing app. Investor @SpaceX @Lyft @AngelList @NotionHQ @Airtable & many more...

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1

People buy stories not products.

2

Deliver on just story, do well. Deliver on just product, do even better. Deliver on both story and product—dent the universe.

3

Your product is a story. It has a beginning, middle & end. The narrative engrosses the customer through color, touch, site & sound. There will be twists but none too jarring. It will blend together in harmony through emotion & feel familiar. The story is your product.

4

Lately we’ve been writing out product stories and sketching in tandem. It makes a world of difference. The sketching creates a sense of visual freedom and playfulness while the writing forces precision and clarity with the logic. Give it a try, you’ll see.

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