Brian Norgard

Brian Norgard quotes on product management

Entrepreneur & investor. Ex-CPO, Tinder. Architect of the top grossing app. Investor @SpaceX @Lyft @AngelList @NotionHQ @Airtable & many more...

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Delete your product backlog every six months. If it’s important, it will emerge again. If not, you’ll save your team the mental anguish of rehashing something that will never see the light of day.


A lack of product-market-fit is never solved with more features.


Being good at product is being good at people


Prototype the absolute simplest version of your dream product. Use it yourself first. Also include teammates, friends & fools. Then pause for a week. Do you miss your product? If the answer is “yes”, you are onto something. A practical heuristic for future value.


Product 101: -there is no end or beginning -the sum of the makers experiences define what’s built (hence diversity) -customers never truly know what they want until it’s delivered -more features is not better—better is better -tell 1 story -embed the story inside the product


You can learn more about a product manager by analyzing their work in version 1.1 rather 1.0 The second release truly separates the good from the great


If there are no major changes to your product roadmap along the path to public release then something has gone terribly wrong.


To avoid indigestion, cut your product decisions into thin chunks. If it feels like you are making more than a couple of decisions at once, your cut wasn't small enough. Go back a de-scope what it is you are trying to achieve. One decision at a time. Rinse and repeat.


Life building products is far easier when you start with a specific customer in mind. A real person. At critical forks in the road, you and your team can come back and rationally ask, “Is this a good decision for said person?”


Polish what your customer can see, vigorously polish what your customer can’t see.


A good product is a unique core experience tangled in web of edge cases.


The greatest asset in the repertoire of a product manager is a fantastic designer

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