Brian Norgard

Brian Norgard quotes on problem Solving

Entrepreneur & investor. Ex-CPO, Tinder. Architect of the top grossing app. Investor @SpaceX @Lyft @AngelList @NotionHQ @Airtable & many more...

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1

A lack of product-market-fit is never solved with more features.

2

I wholeheartedly reject the notion that every product must solve a problem (I hear this a lot from investors) Our lives are busy, noisy & difficult, there exist a class of products that aim to delight & displace people from reality These products have a place in our world too

3

People don’t want good products. They want simple solutions that improve their lives. That could mean saving them time/money. It could equate to helping them disconnect from reality through entertainment. You could make their job easier. But people never want good products.

4

If you can’t identify the core use case of your product you don’t have one. If you can’t identify the core user of your product you don’t have one. If you can’t identify the core promise of your product you don’t have one. Check all 3 boxes, live to create another day.

5

Product development traps: -Not defining a North Star out of the gate -Committees -Listening to the wrong users -Overbuilding -Copying -OKR worship -Arrogance/fear -Being driven by technology (eg machine learning) not user pain/delight points -Desire to create new behaviors

6

Anywhere there is an inability, apathy, or unwillingness to put the customer first is an opportunity for a startup.

7

The solution is discovering the problem.

8

The key to all consumer is to understand a human need well and then reduce the number of steps it takes to deliver the dopamine.

9

If you don’t have a problem it doesn’t matter how good the solution is.

10

Great products create surface area you never knew existed.

11

It’s impossible to truly comprehend a problem unless you dance with it.

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