Brian Norgard

Brian Norgard quotes on launch

Entrepreneur & investor. Ex-CPO, Tinder. Architect of the top grossing app. Investor @SpaceX @Lyft @AngelList @NotionHQ @Airtable & many more...

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The next time a product launches you don’t admire instead of trashing it pause. Think about the sacrifices that were made to get that live. Someone’s mom went to school at night, maybe worked two jobs so their kid could reach for the stars one day. We are all in this together.


Rapid shipping cadence is essential. If you don’t ship, you don’t learn. When you don’t learn, you become a product speculator. I know zero successful product speculators.


When do I know is the right time to ship a product? When your product has fulfilled the promise you set out to achieve for the customer. It’s not about features. It’s not about sprints. It’s not about dates. All that matters is you believe the promise is answered.


For product people of all kinds (e.g. designers, PMs, devs) it’s far better to get lots of repetitions early in your career rather than focusing on big releases. Ship for yourself, for your Mom, for your friends, for your community — and ship often. It’s the only way to improve.


Above all else, rapid shipping cadence is the definitive success variable.


Shipping, the greatest creative joy.

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