Brian Norgard

Brian Norgard quotes on feedback

Entrepreneur & investor. Ex-CPO, Tinder. Architect of the top grossing app. Investor @SpaceX @Lyft @AngelList @NotionHQ @Airtable & many more...

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I’ve never met a good product person who didn’t want anything but absolutely brutal feedback on their work


It’s too simple is the greatest compliment a product can ever be paid.


The next time a product launches you don’t admire instead of trashing it pause. Think about the sacrifices that were made to get that live. Someone’s mom went to school at night, maybe worked two jobs so their kid could reach for the stars one day. We are all in this together.


Dishonest “sugarcoated” feedback will surely poison your product & culture. Honest “raw” feedback—which at times will be very negative—will surely strengthen your product & culture (if delivered with class). No matter how badly it stings, always deliver honest feedback.


One of the greatest feelings as a product person is when someone you don’t know says, “I use your product and like it.”


The most important lesson learned working with artists is creativity is not on-demand, linear, or to be planned for in a roadmap. Listen & learn what conditions captured the brilliance. Trust the creative. Give them space. Create process for feedback. It’s art not business.


There’s more to learn from people that don’t use your product rather than the people who do.


Instead of asking customers what they’d like to see in the future, instead ask what they’d like removed.


The more people you listen to about your product, the further you travel from the truth.


If you ask for product feedback, you’ll get it. The good, the bad and the ugly. If you simply allow people to use your product, observe them and wait to hear organically what they have to say, you’ll learn far more.


Who you solicit product feedback from is very important. Low signal feedback is the norm — not the exception. It’s not their fault. But it can be yours. People with endless ideas. Loads of gripes. A weak understanding of your intentions. Stunted vision. Proceed cautiously.


If a user whispers, listen. If a user screams, walk away. If a user says nothing, cry.


The next time someone give you unsolicited feedback just listen. Silence speaks with great volume.

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