Brian Norgard

Brian Norgard quotes on features

Entrepreneur & investor. Ex-CPO, Tinder. Architect of the top grossing app. Investor @SpaceX @Lyft @AngelList @NotionHQ @Airtable & many more...

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A lack of product-market-fit is never solved with more features.


No one cares about your product. Who built it, its features, the origin story — it’s all superfluous. People only find value in what your product can do for them right now. Save people time. Save people money. Give people an escape. The selfish hand will always govern.


Junior product teams obsess over creating features. Senior product teams obsess over eliminating features.


Building a product is about fighting the insidious disease of more More features, more fluff, more everything As a builder, you have lost the naïveté of a beginner’s mind The more phenomenon is rooted in fear You’ll never defeat more, but you can contain it with awareness


If you can’t identify the core use case of your product you don’t have one. If you can’t identify the core user of your product you don’t have one. If you can’t identify the core promise of your product you don’t have one. Check all 3 boxes, live to create another day.


Your product should be a reflection of you. An expression of your beliefs, experiences and dreams. If it isn’t, either you are building for someone else or even worse, to be like someone you are not. Let your spirit shine through your product.


People are incredibly forgiving about what your product doesn't have as long as you have that one great thing


Good product is a function of subtraction not addition.


When do I know is the right time to ship a product? When your product has fulfilled the promise you set out to achieve for the customer. It’s not about features. It’s not about sprints. It’s not about dates. All that matters is you believe the promise is answered.


Most people are afraid to make their products playful It’s a shame because consumers love a playful product


Most PMs believe giving customers more features and richer customization options will improve overall user experience In most cases, this fails Give people a robust core—the minimum applicable tools necessary to hold that line and watch them shower you with attention


Instead of asking customers what they’d like to see in the future, instead ask what they’d like removed.


The first question to ask before developing a new feature should be, “Is the additional complexity worth it?”


Great products are made of small features.


The more complexity (features) you bake into your product, the more surface area for questions will arise from customers, investors and pundits.

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