Brian Norgard

Brian Norgard quotes on failure

Entrepreneur & investor. Ex-CPO, Tinder. Architect of the top grossing app. Investor @SpaceX @Lyft @AngelList @NotionHQ @Airtable & many more...

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Reasons your product will fail: 1. Too complex 2. Can’t easily be described 3. Didn’t iterate fast enough 4. Bland 5. Failed to launch into a community 6. Doesn’t save time/money 7. Poor design 8. Does too much 9. Didn’t take a feature risk 10. Listened to wrong the customers


A majority of products fail by doing too much rather than too little.


If you succeed, be thankful and forget. If you fail, be thankful and forget.


Top product people practice reductionism. They take radically complex concepts and distill them down to the bare minimum. Their skill is directed by years of trial and error; pain and failure. The sooner you practice reductionism, the better you’ll be at product.


Behind every successful entrepreneur is a former failed product.


Fail by chasing trends, succeed by pursuing sincere interests.


99% of the creative process is failure


Why certain products failed is more instructive than why things succeeded.


Bloat kills more products than famine.


Good products can fail in a bad market just as often as a bad products can succeed in a good market.


Every product should tell you one thing. If it doesn’t, it has failed.

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