Brian Norgard

Brian Norgard quotes on failure

Entrepreneur & investor. Ex-CPO, Tinder. Architect of the top grossing app. Investor @SpaceX @Lyft @AngelList @NotionHQ @Airtable & many more...

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1

Reasons your product will fail: 1. Too complex 2. Can’t easily be described 3. Didn’t iterate fast enough 4. Bland 5. Failed to launch into a community 6. Doesn’t save time/money 7. Poor design 8. Does too much 9. Didn’t take a feature risk 10. Listened to wrong the customers

2

A majority of products fail by doing too much rather than too little.

3

If you succeed, be thankful and forget. If you fail, be thankful and forget.

4

Top product people practice reductionism. They take radically complex concepts and distill them down to the bare minimum. Their skill is directed by years of trial and error; pain and failure. The sooner you practice reductionism, the better you’ll be at product.

5

Behind every successful entrepreneur is a former failed product.

6

Fail by chasing trends, succeed by pursuing sincere interests.

7

99% of the creative process is failure

8

Why certain products failed is more instructive than why things succeeded.

9

Bloat kills more products than famine.

10

Good products can fail in a bad market just as often as a bad products can succeed in a good market.

11

Every product should tell you one thing. If it doesn’t, it has failed.

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