Brian Norgard

Brian Norgard quotes on customer centric

Entrepreneur & investor. Ex-CPO, Tinder. Architect of the top grossing app. Investor @SpaceX @Lyft @AngelList @NotionHQ @Airtable & many more...

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No one cares about your product. Who built it, its features, the origin story — it’s all superfluous. People only find value in what your product can do for them right now. Save people time. Save people money. Give people an escape. The selfish hand will always govern.


Prototype the absolute simplest version of your dream product. Use it yourself first. Also include teammates, friends & fools. Then pause for a week. Do you miss your product? If the answer is “yes”, you are onto something. A practical heuristic for future value.


People don’t want good products. They want simple solutions that improve their lives. That could mean saving them time/money. It could equate to helping them disconnect from reality through entertainment. You could make their job easier. But people never want good products.


Never build for a crowd. Crowds don’t talk about your product, write checks, or care. Individuals do. Build for your sister, brother, or best friend.


I’ve reviewed thousands of products Without fail, it’s the products built by people for themselves that continue to win Why? When you are the customer you don’t have to guess what people want Customer focus, incentive clarity & a razor sharp point-of-view creates great product


Anywhere there is an inability, apathy, or unwillingness to put the customer first is an opportunity for a startup.


If your product doesn’t alienate a large group of consumers it won’t succeed.


When do I know is the right time to ship a product? When your product has fulfilled the promise you set out to achieve for the customer. It’s not about features. It’s not about sprints. It’s not about dates. All that matters is you believe the promise is answered.


Most PMs believe giving customers more features and richer customization options will improve overall user experience In most cases, this fails Give people a robust core—the minimum applicable tools necessary to hold that line and watch them shower you with attention


Build for the obsessed, not the casual.


Work for your customer not your company.


Instead of asking customers what they’d like to see in the future, instead ask what they’d like removed.


Life building products is far easier when you start with a specific customer in mind. A real person. At critical forks in the road, you and your team can come back and rationally ask, “Is this a good decision for said person?”


Polish what your customer can see, vigorously polish what your customer can’t see.


Satisfy those near and those far will come.


The idea of relentlessly defending the customer’s interests feels abstract until you meet someone who lives by it.


History has shown, the products that give customers the most focus, the most joy, the most simplicity—win Everything else is noise

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