Brian Norgard

Brian Norgard quotes on creativity

Entrepreneur & investor. Ex-CPO, Tinder. Architect of the top grossing app. Investor @SpaceX @Lyft @AngelList @NotionHQ @Airtable & many more...

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How to unlock creativity: -slow down -study another field -get into nature -get out of office -music, lots -sketch -cardio before/after -nibble on small ideas -throw stuff away -atomize the work -look for orthogonal inspiration -breathe -learn about circadian rhythm -paint


Junior product teams obsess over creating features. Senior product teams obsess over eliminating features.


Competency will make you a living. Creativity will make you rich.


Sit next to the most creative person at your company.


There is no greater creative freedom than a set of constraints.


The most important lesson learned working with artists is creativity is not on-demand, linear, or to be planned for in a roadmap. Listen & learn what conditions captured the brilliance. Trust the creative. Give them space. Create process for feedback. It’s art not business.


Ways to get creatively unstuck: -start over from scratch (obliterate all sunk costs) -walk away for a day -sketch or write through the snag -chunk it into consumable bits -solve another unrelated problem -listen to Bob Marley -re-establish a new set of guiding constraints


Creativity is expensive.


The most fundamental realization I’ve had working with world class design talent is creativity is not on-demand nor predictable. You can’t expect beautiful work in any sort of linear pattern. Get comfortable with the ambiguous nature of it all. Guide but don’t force.


99% of the creative process is failure


Keep the product people away from business folk. Give them space to explore freely w/ designers in low res. Sketching & writing is best at first, move up the ladder deeper into the process. One good “show-and-tell” a week, max. Always come with visuals. Delete your KPI obsession.


The most powerful art is made for an audience of none.


Shipping, the greatest creative joy.


Creative flexibility is the greatest wealth.


Monotonous tasks are nature’s gift to creative people.


Defend your art with indifference.


An artist has only one critic.

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