Brian Norgard

Brian Norgard quotes on complexity

Entrepreneur & investor. Ex-CPO, Tinder. Architect of the top grossing app. Investor @SpaceX @Lyft @AngelList @NotionHQ @Airtable & many more...

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1

Reasons your product will fail: 1. Too complex 2. Can’t easily be described 3. Didn’t iterate fast enough 4. Bland 5. Failed to launch into a community 6. Doesn’t save time/money 7. Poor design 8. Does too much 9. Didn’t take a feature risk 10. Listened to wrong the customers

2

The hardest thing to do in the universe is to make the complex simple.

3

Top product people practice reductionism. They take radically complex concepts and distill them down to the bare minimum. Their skill is directed by years of trial and error; pain and failure. The sooner you practice reductionism, the better you’ll be at product.

4

The more complexity (features) you bake into your product, the more surface area for questions will arise from customers, investors and pundits.

5

Design is multidimensional warfare against complexity.

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