Best 59 Quotes & Tweets on Brand

Twitter wisdom in your inbox

1

Your brand is just a lagging indicator of who you are.

Naval Ravikant

Naval Ravikant

@naval

2

You don’t have a brand until someone else tells you what it means. Until then you just have a logo, a mark, a word, a personal vision of what you want your business to be. A reflection, not introspection, is what gives a brand shape and meaning.

Jason Fried

Jason Fried

@jasonfried

3

The problem with social media marketing isn’t that it doesn’t work, it’s that brands don’t want to do what works

Matthew Kobach

Matthew Kobach

@mkobach

4

Branding requires accountability. To build a great personal brand (an eponymous one), you must take on the risk of being publicly wrong.

Naval Ravikant

Naval Ravikant

@naval

5

If great social media marketing was easy every brand would have great social media

Matthew Kobach

Matthew Kobach

@mkobach

6

People overestimate organic social media’s ability to drive direct sales, and underestimate its ability to build a lasting brand

Matthew Kobach

Matthew Kobach

@mkobach

7

Long-term marketing: Brand building that endures over time. Short-term marketing: sales-focused activations that increase revenue. Both are important. Long-term marketing builds brand equity. Short-term marketing cashes in the equity you’ve built.

Matthew Kobach

Matthew Kobach

@mkobach

8

Practicality is how you sell a product. Emotion is how you sell a brand.

Matthew Kobach

Matthew Kobach

@mkobach

9

Building a brand? Curate your output so your followers don’t have to.

Naval Ravikant

Naval Ravikant

@naval

10

If you want great ideas you have to risk having bad ideas If you want a great brand you have to risk having a bad brand If you want great content you have to risk having bad content

Matthew Kobach

Matthew Kobach

@mkobach

11

Three social media predictions: 1) Brands hire social media hosts to become the face of the brand on social 2) Visual content gets even more weird and abstract 3) The popularity of Tik Tok will increase “performance/remix” style of content across all platforms (IG especially)

Matthew Kobach

Matthew Kobach

@mkobach

12

The best way to separate yourself from your competition is to take inspiration from outside of your industry

Matthew Kobach

Matthew Kobach

@mkobach

13

The more you brand something on social media, the more it looks like an ad. The more something on social media looks like an ad, the less willing people are to share it.

Matthew Kobach

Matthew Kobach

@mkobach

14

No one cares about your brand. People only care about what your brand can do for them.

Matthew Kobach

Matthew Kobach

@mkobach

15

If you love social media marketing but don’t love brands, you’re missing the point

Matthew Kobach

Matthew Kobach

@mkobach

16

When you create a great brand you create a monopoly Anyone can sell you flavored carbonated water, but only Coca-Cola can sell you a Coke

Matthew Kobach

Matthew Kobach

@mkobach

17

When creating content at live events: Your goal isn’t to capture the best photos or videos. Your goal is to capture the best moments.

Matthew Kobach

Matthew Kobach

@mkobach

18

Being authentic on social media is a side-effect of a good brand strategy. It's not the strategy itself.

Matthew Kobach

Matthew Kobach

@mkobach

19

Dear Brands, Create rituals. Send a daily email, publish a weekly podcast, or host an annual meetup. Rituals are the secret behind many great brands. By being consistent and predictable, they create customer loyalty.

David Perell

David Perell

@david_perell

20

How to build an online brand: Create your own territory. 1) Pick a unique intersection of ideas. 2) Start writing about it. 3) Add some style and personality. Best of all, there is unlimited territory on the Internet. A global audience is waiting for you. Start writing.

David Perell

David Perell

@david_perell

21

Just because it’s “free” for your brand to post on social media doesn’t mean it doesn’t cost you anything

Matthew Kobach

Matthew Kobach

@mkobach

22

If people want to buy your product because there's you behind it, you're in an uncontested market space with no competition. Nobody can copy you.

Daniel Vassallo

Daniel Vassallo

@dvassallo

23

Two things social media is great for: 1) Brand Awareness 2) Brand Affinity Brand Awareness: Create content that appeals to as many people as possible Brand Affinity: Create content that transforms causal fans into brand advocates

Matthew Kobach

Matthew Kobach

@mkobach

24

If your product can’t be unique, your brand has to be.

Hiten Shah

Hiten Shah

@hnshah

25

How to build brand: Prove yourself in public.

Jack Butcher

Jack Butcher

@jackbutcher

26

THE PARADOX OF SPECIFICITY On the internet, the narrower your brand, the more opportunities come to you. The internet is best matching tool ever invented. Pick an niche. Learn all about it. Share what you learn by writing online. And watch your life improve.

David Perell

David Perell

@david_perell

27

Most people don’t remember who was first to market, they remember the brand that continues to win their hearts and minds.

Hiten Shah

Hiten Shah

@hnshah

28

Great brands are built by being consistently good, not by being great some of the time.

David Perell

David Perell

@david_perell

29

The best marketers aren’t creative geniuses. They’re empaths who know how to turn customer stories into brand stories.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

30

I believe brands should reward their followers for taking the time to follow them.

Matthew Kobach

Matthew Kobach

@mkobach

31

Social media is fun Don’t be afraid to have some when posting — especially for a brand

Matthew Kobach

Matthew Kobach

@mkobach

32

Social media does not happen in a bubble You cannot understand how to effectively use social media as a tool unless you understand the fundamentals of marketing/communication/brand/strategy

Matthew Kobach

Matthew Kobach

@mkobach

33

The formula: Great product + Great marketing = Brand advocates

Matthew Kobach

Matthew Kobach

@mkobach

34

No brand has ever “hacked” their way to social media success

Matthew Kobach

Matthew Kobach

@mkobach

35

I have an idea for athletes. Sports won’t be back for a while, so athletes should use this downtime to build their own media companies. Some ideas: • Film training sessions • Analyze game film • Share locker room stories Then, follow the standard brand-building playbook.

David Perell

David Perell

@david_perell

36

Telling people what they want to hear is the easiest way to build a brand you don't believe in.

Jack Butcher

Jack Butcher

@jackbutcher

37

Your brand gets just as much benefit from posting great content as it gets from avoiding posting bad content

Matthew Kobach

Matthew Kobach

@mkobach

38

Your job when creating content: Find the overlap between what your brand wants to say and what your audience wants to hear

Matthew Kobach

Matthew Kobach

@mkobach

39

If you’re starting an online business, establish your own category. 1) Find your competitive edge. 2) Pick an industry without strong competitors where you can differentiate yourself. 3) Build your name by publishing the best of what you learn. Brand-building 101.

David Perell

David Perell

@david_perell

40

Borrow content strategy from the most successful brand of all time: One story, infinite sermons.

Jack Butcher

Jack Butcher

@jackbutcher

41

Get this: If you’re a brand you can stick to just posting content that your audience might actually enjoy

Matthew Kobach

Matthew Kobach

@mkobach

42

People often get confused by the word “brand” A brand is much more than logos, colours and fonts. That’s part of it, sure. It’s not just about what it *looks* like. It’s about how you make people *feel*

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

43

Not all brands are created equal Not all audiences are created equal Not all companies are created equal What works for one won't necessarily work for another

Matthew Kobach

Matthew Kobach

@mkobach

44

You want people to buy your product because it's YOU making it. There might be hundreds of competing products, but there's only ONE you. Make YOU part of the product. Think about what people might be interested to buy from you specifically. That can be your starting point.

Daniel Vassallo

Daniel Vassallo

@dvassallo

45

If I was a professional athlete, I’d hire a full-time team to grow my personal brand so I can build a collection of businesses once I retire

David Perell

David Perell

@david_perell

46

Many people have built personal brands by giving generic, repetitive advice framed in a slightly different or not so slightly different way.

Hiten Shah

Hiten Shah

@hnshah

47

Opportunities arise when the world flips. • Our parents told us not to post online. Now personal brands are an asset. • Global shipping used to be expensive. Now it’s cheap. • Before phones, long-distance communication was expensive. Now it’s free. Keep your eyes open.

David Perell

David Perell

@david_perell

48

Measure the quality of a brand by the amount of user-generated content you see about it.

David Perell

David Perell

@david_perell

49

The more transparent your writing, the more unique your brand, the more demand you generate.

Jack Butcher

Jack Butcher

@jackbutcher

50

We are in the era of software commoditization. Features and even benefits are now interchangable between products. Differentiation comes from brand, distribution and speed of execution on whatever moats you can create around the core value you deliver to customers.

Hiten Shah

Hiten Shah

@hnshah