Best 230 Quotes & Tweets on Audience building

Twitter wisdom in your inbox

1

Writing a business plan is easy. Getting people excited about it is easier. Adapting the plan to the real world and getting results is hard

Mark Cuban

Mark Cuban

@mcuban

2

Spend less time convincing people, more time finding people who are already convinced.

Sahil Lavingia

Sahil Lavingia

@shl

3

Don’t sell, educate. Don’t network, make friends. Don’t try to grow your audience, create value for your existing audience.

Sahil Lavingia

Sahil Lavingia

@shl

4

Before you ask for readers, write the article you wish you could read. Before you ask for the sale, create the product you wish you had. Before you need support, be the supportive friend. Before you need love, be the loving partner. Always give value before you ask for value.

James Clear

James Clear

@JamesClear

5

People don't have short attention spans. They have short interest spans. If they're interested, they'll give you their full attention.

Jason Fried

Jason Fried

@jasonfried

6

Good marketing finds customers. Great marketing creates customers.

Jack Butcher

Jack Butcher

@jackbutcher

7

In the same way that sound isn’t music, traffic isn’t audience.

Jason Fried

Jason Fried

@jasonfried

8

Write like your audience is smart and busy.

Sahil Lavingia

Sahil Lavingia

@shl

9

Better to find a new audience than to write for the audience.

Naval Ravikant

Naval Ravikant

@naval

10

Build a product to solve your own problem. That way you'll have at least one user – more than most startups ever get.

Sahil Lavingia

Sahil Lavingia

@shl

11

People underrate how much of building an audience at the start happens one-by-one. Stop trying to go “viral” and help the people around you out.

Sahil Lavingia

Sahil Lavingia

@shl

12

Writing online is a superpower. The Internet rewards people with obscure interests. Writing online will help you find other like-minded hobbyists who you wouldn’t be able to find in real-life.

David Perell

David Perell

@david_perell

13

Technology depreciates over time. Content appreciates over time. Create both.

Sahil Lavingia

Sahil Lavingia

@shl

14

Getting fit is free. Learning virtually any skill is free. Building an audience is free. Free doesn’t mean easy, nor quick. But it does mean anyone can do it.

Sahil Lavingia

Sahil Lavingia

@shl

15

Great customer support will get you: - A cult following - A better product through customer feedback - A humbled team It might be more important than having a great product!

Sahil Lavingia

Sahil Lavingia

@shl

16

Unpopular opinion: Too many people praise “learning.” MAKING things is a better use of time. Building an audience around your interests is THE cheat code. Write articles. Record videos. Publish podcasts. Plus, making things will make you learn faster anyways.

David Perell

David Perell

@david_perell

17

If you want to write more, I have some ideas for you. If you're stuck, write a summary. Summarize long books and complicated papers. By doing so, you’ll learn fast and attract a smart audience of readers.

David Perell

David Perell

@david_perell

18

Online education is growing fast. It's harder to sell a course than build one: The top online schools are run by people with the largest audiences, not necessarily the best teachers. But building an audience trains you to teach.

David Perell

David Perell

@david_perell

19

Own your distribution. If you write online, focus on these two platforms: 1) Email 2) Websites Invest in the long-term.

David Perell

David Perell

@david_perell

20

The quickest way to build an audience is to tell people what they already believe.

Shane Parrish

Shane Parrish

@ShaneAParrish

21

Turn your time into skill. Your skill into authority. Your authority into an audience. Your audience into an income. Your income into freedom. And your freedom into others’.

Sahil Lavingia

Sahil Lavingia

@shl

22

“How do you stay motivated?” Find an audience! Find customers! Once you have those, you will stop asking. Being able to help people is better motivation than any routine, plan, or life hack.

Sahil Lavingia

Sahil Lavingia

@shl

23

There’s no hack for getting fit. There’s no hack for building a community. There’s no hack for maintaining a meaningful relationship. All the best things in life require consistent effort over long periods of time.

Matthew Kobach

Matthew Kobach

@mkobach

24

The 5-step guide to grow your social media following: 1) Decide why people should follow you 2) Create content in support of your why 3) Refuse to post content that does not support your why 4) Consistently post that content 5) Post more of what resonates, less of what doesn’t

Matthew Kobach

Matthew Kobach

@mkobach

25

Your audience might not want to hear from your brand today. Sometimes the best thing to say is nothing at all.

Matthew Kobach

Matthew Kobach

@mkobach

26

This is the age of one-person media companies. Here’s the business model: • Build an email list. • Grow your list with free content. • Monetize with a subscription. • Fans pay for podcasts, ask-me-anything episodes, and behind-the-scenes videos. Small teams. Big margins.

David Perell

David Perell

@david_perell

27

Advice to every online creator: own your distribution. Build a simple personal website. Then, create an email list and ask people to subscribe. Email is — by far — the best place to build an audience.

David Perell

David Perell

@david_perell

28

How to sell a product overnight: Build up an audience for years 🙃

Steph Smith

Steph Smith

@stephsmithio

29

A three-step process to starting an online business: 1) Build an audience. 2) Build a product for your audience. 3) Scale the business with plug-and-play software instead of hiring people. The audience comes first. The product, second. I've seen hundreds of people do this.

David Perell

David Perell

@david_perell

30

Here's what I've learned about launching online products. 1. Give tons of free stuff away. The Internet rewards people who teach. Share your best ideas for free, and you will attract an audience of like-minded people. Build an audience before you launch your first product.

David Perell

David Perell

@david_perell

31

Summarizing academic papers is the fastest way to build an online audience. Three steps: 1) Build a website. 2) Launch an email list. 3) Publish one summary every day. Do it every day for one year and your life will never be the same.

David Perell

David Perell

@david_perell

32

You used to build an product. Then you’d build an audience. Now you build an audience. Then you build a product.

David Perell

David Perell

@david_perell

33

Old: Build a product, then an audience. New: Build an audience, then a product. Entrepreneurs with organic reach can launch and test their products without paid media. The creators of today are the entrepreneurs of tomorrow.

David Perell

David Perell

@david_perell

34

Fitness. Mental health. Fulfilling relationships. Happiness. Building a community. There are no short cuts to achieving any of these. There is only time and effort.

Matthew Kobach

Matthew Kobach

@mkobach

35

"I know a lot about X. How do I monetize my knowledge?" There are many ways, but I'm only familiar with one: Give away everything you know for free. Then wait for people to start asking you questions. It's the questions that tend to reveal the monetization opportunity.

Daniel Vassallo

Daniel Vassallo

@dvassallo

36

There’s never been a better time to build an audience.

Sahil Lavingia

Sahil Lavingia

@shl

37

Building a brand? Curate your output so your followers don’t have to.

Naval Ravikant

Naval Ravikant

@naval

38

The goal isn’t to get more followers. The goal is to become a better writer, to meet interesting people, to better understand yourself. Followers are just a byproduct.

Matthew Kobach

Matthew Kobach

@mkobach

39

How to build an audience: Start with one platform and absolutely crush it there. Focus first, diversify later.

David Perell

David Perell

@david_perell

40

Writing is a superpower. Step 1: Learn about your favorite obscure topic. Step 2: Write about it. Step 3: Share your writing online. Then, hundreds of interesting people from around the world will contact you. And some will become your best friends.

David Perell

David Perell

@david_perell

41

My career is driven by one insight. Writing on the internet give you massive leverage. Here’s why: Demand for quality content far exceeds the supply of it. Sharing ideas attracts kind and intelligent people. Some will become business partners. And others, lifelong friends.

David Perell

David Perell

@david_perell

42

What would a 6-month curriculum for knowledge workers look like? Here’s an idea: • Build a note-taking system • Learn to write • Build a personal website • Nail the basics of design • Make “inbox zero” a habit Write well, build an audience, learn to organize your ideas.

David Perell

David Perell

@david_perell

43

To future entrepreneurs: start writing online. No matter what kind of company you want to start, it pays to have a smart and targeted audience. Writing will help you build credibility, meet investors, and find future co-founders. Invest in your future

David Perell

David Perell

@david_perell

44

Make your audience happy, motivated, and informed, by making your content entertaining, inspiring, and educational.

Sahil Lavingia

Sahil Lavingia

@shl

45

The value of creating content is that you learn about yourself. Gaining an audience is just a bonus.

Matthew Kobach

Matthew Kobach

@mkobach

46

When creating and posting content, keep in mind that your audience is probably: • Distracted • Looking to be entertained • Not looking for branded content • Consuming it on their mobile device • Scrolling past your content if it doesn’t immediately grab their attention

Matthew Kobach

Matthew Kobach

@mkobach

47

Building a community is as much about repelling the wrong people as it is about attracting the right ones

David Perell

David Perell

@david_perell

48

Don’t ask what value social media can bring to your business. Ask what value social media can bring to your audience. Do this and social media will bring value to your business.

Matthew Kobach

Matthew Kobach

@mkobach

49

A well-written sentence can change your life. With the stroke of a pen, you can build your network, improve your thinking, and create opportunities for yourself. Best of all, it's easy to start writing. All you need is discipline. Learn to write.

David Perell

David Perell

@david_perell

50

Building community before product is for people who don’t know how to build product.

Brian Norgard

Brian Norgard

@BrianNorgard