Andrew Wilkinson

Andrew Wilkinson quotes on simplicity

Co-founder of Tiny. Owners of Dribbble, MetaLab, and many others. Buying, starting and investing in wonderful internet businesses since 2007.

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1

There's an old saying: Measure twice, cut once. Too many entrepreneurs misunderstand this... They measure 8 times, then never cut. Analysis paralysis. Cutting without measuring is better than never cutting at at all. Perfect is the enemy of good.

2

It’s a huge competitive advantage to just speak in normal, non-douchey terms with founders. PE firms: “We are a $1.5BN mid market 10-year fund focused growth fund specializing in B2B SMB” Us: “We own a bunch of profitable internet businesses. We’d like to buy your company.”

3

The best CEOs follow The Pareto Principle: What drives 80% of the results with 20% of the effort? K.I.S.S. 💋

4

One of the WORST parts of running an agency for 10 years was seeing founders make things too complicated. They would try to reinvent the wheel, add too many features to their product, address every market. In reality, you only have to meet one simple customer need...

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