Andrew Wilkinson

Andrew Wilkinson quotes on metrics

Co-founder of Tiny. Owners of Dribbble, MetaLab, and many others. Buying, starting and investing in wonderful internet businesses since 2007.

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1

When you run a SaaS business, you calculate your LTV (lifetime value of a customer). This tells you how much you can spend to advertise to acquire each customer. In private equity, the LTV is in the millions (or tens/hunds of millions), yet no firms seem to advertise. Odd.

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