Andrew Chen

Andrew Chen quotes on business insights

A16Z and author. Ex-Uber growth, startups.

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1

“Business to Influencer to Consumer.” B2I2C is the new B2B2C There’s so many new products that are targeting social media influencers, streamers, and the long tail of creatives/makers as their primary growth strategy Especially if your product/service is visual.

2

Sometimes, growth just has to be brute forced. For network effects-driven products, a segment of users is often the bottleneck. For marketplaces, it's the supply-side. For b2b, it can be the team leader / decisionmaker. For consumer, it might be content creators / influencers

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