Best 38 Quotes & Tweets on Advertising

Twitter wisdom in your inbox

1

Social media isn’t: • Marketing • PR • Photography • Videography • Directing • Editing • Sales • Copywriting • Crisis Managing • Researching • Data Analyzing • Graphic Designing • Brand Strategizing • Paid Advertising • Industry Expertise It’s all of it

Matthew Kobach

Matthew Kobach

@mkobach

2

Interesting how many smart people believe that advertising doesn’t work. Ads work, on everyone. It’s not a $600 billion/year industry by accident.

Sahil Lavingia

Sahil Lavingia

@shl

3

A society without targeted advertisements is a better one.

DHH

DHH

@dhh

4

A great product doesn’t need a tutorial.

Brian Norgard

Brian Norgard

@BrianNorgard

5

Use organic social media to pull your customer in. Use paid social media to push your message out.

Matthew Kobach

Matthew Kobach

@mkobach

6

Paid social media works like traditional advertising: Pay for people to see your message Organic social media works like word of mouth: Provide such an outstanding experience that people willingly share it with everyone they know

Matthew Kobach

Matthew Kobach

@mkobach

7

When creating a video for social media: • You have 1 second to convince someone to watch for 3 seconds • You have 3 seconds to convince someone to watch for 10 seconds • After 10 seconds the narrative needs to convince someone to watch until the end

Matthew Kobach

Matthew Kobach

@mkobach

8

No post has ever gone viral because they used the right hashtag

Matthew Kobach

Matthew Kobach

@mkobach

9

Everyone's a salesperson. Every tweet's an ad.

Sahil Lavingia

Sahil Lavingia

@shl

10

The more you brand something on social media, the more it looks like an ad. The more something on social media looks like an ad, the less willing people are to share it.

Matthew Kobach

Matthew Kobach

@mkobach

11

1. Learn to produce 2. Learn to promote. 3. Depend on no one.

Jack Butcher

Jack Butcher

@jackbutcher

12

If you want to promote an idea, live it.

Daniel Vassallo

Daniel Vassallo

@dvassallo

13

The value of a relationship isn’t in a single act, it’s in the accumulation of acts The value of an ad isn’t in a single ad, it’s in the accumulation of ads The value of content isn’t in one piece of content, it’s in the accumulation of content

Matthew Kobach

Matthew Kobach

@mkobach

14

Organic brand social media is like word of mouth: You have to create such a remarkable experience that people can’t help but share it with their friends

Matthew Kobach

Matthew Kobach

@mkobach

15

Two things social media is great for: 1) Brand Awareness 2) Brand Affinity Brand Awareness: Create content that appeals to as many people as possible Brand Affinity: Create content that transforms causal fans into brand advocates

Matthew Kobach

Matthew Kobach

@mkobach

16

One major flaw with performance FB/IG advertising: You get flooded with ads for a product AFTER you purchase it

Matthew Kobach

Matthew Kobach

@mkobach

17

You would never create something and say “just put it on TV” You would never create something and say “just put it on a billboard” You would never create something and say “just put it on a podcast” Social media should be no different

Matthew Kobach

Matthew Kobach

@mkobach

18

Social media hasn’t ruined anyone’s attention span. It’s that people doesn’t use social media to be advertised to, they use it to be entertained. So if they aren’t instantly entertained they quickly move on to the next piece of content.

Matthew Kobach

Matthew Kobach

@mkobach

19

It’s not that long videos don’t work on social media It’s that long ads don’t work on social media

Matthew Kobach

Matthew Kobach

@mkobach

20

You should be nervous right now if your business: - Relies on a platform (FB/Google) - Relies on advertising revenue - Is burning money/venture backed - Has low gross margins or hasn’t figured out monetization

Andrew Wilkinson

Andrew Wilkinson

@awilkinson

21

The most important thing to remember about advertising: You do it to be noticed. If no one is listening, it doesn’t matter what you’re saying.

Matthew Kobach

Matthew Kobach

@mkobach

22

Advertising matters for one reason: because it works

Matthew Kobach

Matthew Kobach

@mkobach

23

Three Rules for Advertising: 1. Use simple words and vivid stories. 2. Speak to the customer’s emotions. An ounce of emotion is worth a pound of evidence. 3. Focus on the customer, not yourself. Speak to the conversation that’s already happening in the customer’s mind.

David Perell

David Perell

@david_perell

24

You work too hard to not promote yourself.

Jack Butcher

Jack Butcher

@jackbutcher

25

I really think long-form essay writing (please please please don't call it blogging) for professional audiences is due to make a comeback, ideally tied to a better business model than advertising.

Patrick McKenzie

Patrick McKenzie

@patio11

26

observation: Startups are embracing celebs/influencers/streamers in a big way. As biz partners, investors, and more. Why? - ad spend on FB/G is too damn expensive! Social media is key, where celebs reign supreme - signal for quality, differentiation for talent/partners/VCs

Andrew Chen

Andrew Chen

@andrewchen

27

Think about branded social media the same way you think about celebrity social media: If a celebrity only uses social media to promote an upcoming movie or album, they haven’t given you a compelling reason to follow them. Same goes for promotional posts from a brand.

Matthew Kobach

Matthew Kobach

@mkobach

28

Promoting yourself is selfless. People will tell you the opposite, but they're wrong. If you don't promote yourself, someone else has to.

Jack Butcher

Jack Butcher

@jackbutcher

29

"How do I promote my products?" There's many ways, but I only know one: Promote yourself. Make yourself known. The rest will happen almost automatically.

Daniel Vassallo

Daniel Vassallo

@dvassallo

30

the only place on the internet you'll find more popups, promotions, auto-playing videos, email capture forms than ecommerce sites are newspaper article pages.

Andrew Chen

Andrew Chen

@andrewchen

31

Hot takes on the future of media: 1) Subscriptions wont save journalism. 2) Information abundance is a gift. If you’re overwhelmed, build a note-taking system. 3) Advertising is under-rated. Yes, it brings problems. But it pays for the Internet and the Internet is incredible.

David Perell

David Perell

@david_perell

32

Your brand’s organic social media posts are advertisements, so make them as easy to consume as possible.

Matthew Kobach

Matthew Kobach

@mkobach

33

One of the ways I've changed my mind on advertising over the years is by thinking of it less as ROI! but as "how can we support cool events, smart media, interesting creators", then looking at attributable signups more as the gravy than the potatoes.

DHH

DHH

@dhh

34

If you want to reach more people with your ideas, draw them.

Jack Butcher

Jack Butcher

@jackbutcher

35

Don’t punish someone who decided to follow you by repeatedly advertising to them

Matthew Kobach

Matthew Kobach

@mkobach

36

Great creative tends to be great creative regardless of the delivery channel: • Good copy is good copy • A novel video is a novel video • An attention grabbing image is an attention grabbing image Be someone who can create innovative ads regardless of the delivery channel

Matthew Kobach

Matthew Kobach

@mkobach

37

Most people don’t voluntarily consume ads. Organic social media posts that sound like ads are no different.

Matthew Kobach

Matthew Kobach

@mkobach

38

Want to make a living as an author? Then treat it like a business, not a lottery ticket. You need to have an idea of how you're going to produce it, distribute it, promote it, etc. Nothing is certain, but you need a strategy. And "write it and they will come" is not a good one.

Daniel Vassallo

Daniel Vassallo

@dvassallo